The problem may not be your verification process. It may be who’s asking.
New research looks at what happens when trust is tested at the third-party handoff, and why the name doing the asking matters.
Interac digital verification and brand trust study, 2,000 Canadians, July 28 to August 11, 2026.When Canadians are asked to verify their identity online, they want to know who they’re dealing with. Even if they trust your company, that trust may not extend to the third party handling the verification.
This research looks at what earns their trust, what causes them to walk away, and the role brand recognition plays in the experience. Interac’s brand recognition can help build trust into your identity verification experience.
Bring a trusted Canadian brand to your verification experience.