Lignum Honey on the Sweet Spot of Scaling

Some businesses start with a gap in the market. Others start with a feeling you can’t shake. In this episode, Isabel Lee sits down with Kenneth Benjamin, founder of Lignum Honey, to talk about how a personal connection to Jamaican honey turned into a premium Canadian business rooted in culture, craft, and community. Kenneth shares what it took to build an import business in an unfamiliar industry, how he earned the trust of one customer at a time through markets and tastings, and why listening closely to your customers can shape not just your product, but the future of your brand.