Inez Cook on Culture, Community, and Small Business Growth

How do you stay committed to an idea when the journey takes years of trial, error, and persistence?

In this episode of True Northern Hustle, host Isabel Lee speaks with Inez Cook, owner of Salmon n’ Bannock Bistro, Vancouver’s only Indigenous restaurant, and Salmon n’ Bannock On the Fly at YVR International Departures. Inez shares how a career in aviation led her to entrepreneurship, why she felt called to create space for Indigenous cuisine in Vancouver, and how the pandemic sparked the idea for a retail line of bannock mixes. She also reflects on mentorship, intuition, company culture, representation, and the importance of building “low and slow” when growth needs to be sustainable.