Failure is Feedback: How Anita Grant built Hello Hair

What happens when failure becomes the beginning of something more meaningful? In this episode of True Northern Hustle, host Isabel Lee sits down with Anita Grant, founder of Hello Hair, a brand rooted in confidence, representation, self-love, and community. Anita shares how her first venture in the beauty tech space shaped her entrepreneurial mindset, what it felt like to close a business that had become part of her identity, and how motherhood inspired the creation of a children’s book that would grow into a broader product and education platform.