In the gaming industry, the guest experience starts long before the first roll of the dice. From the moment someone begins the account opening process, every step needs to be fast, secure, and compliant.
That’s exactly what Great Canadian Entertainment was looking for when it set out to modernize enrollment for Great Canadian Rewards, the loyalty program tied to their 12 casino and hospitality properties across Ontario. By integrating Interac document verification service into their online account opening process, the company has created a seamless, digital-first solution that speeds up onboarding, supports compliance, and enhances the guest experience all around.
The power behind the play
Great Canadian Entertainment is one of Canada’s largest gaming and hospitality companies, serving more than 20 million guests a year.
That kind of scale calls for systems that can move just as fast. So, when they set out to modernize the account opening process for their loyalty program, Great Canadian Rewards, they needed more than just an online form. They needed a solution that could make enrollment feel as seamless and secure as the rest of the experience.
Their focus on efficiency and compliance is what led them to explore new ways of identity verification. They were looking for technology that could match the pace of their operations and help meet compliance standards, while making it easier for their guests to access the perks, faster.
Interac document verification service sets the perks in motion
New Great Canadian Rewards members can now verify their identity digitally using an accepted form of government-issued ID1 and a quick live selfie. No paper forms. No back-and-forth. No long lines at the guest services desk. Just a few simple steps and they can be verified, thanks to the Interac document verification service, which is built into their onboarding experience.
For guests, it means faster access and less friction. For the business, it means fewer manual ID checks while helping support anti-money laundering (AML) and know-your-customer (KYC) compliance requirements.
“Interac document verification service has helped us modernize the way guests join Great Canadian Rewards,” says Joel Slanisky, Vice President of Loyalty and Direct Marketing at Great Canadian Entertainment. “It ensures secure, real-time identity verification that meets compliance standards—while providing a seamless sign-up experience for our players.”
Winning where it counts
Since rethinking how identity verification fits into onboarding, Great Canadian Entertainment has seen clear momentum in operational efficiency. It’s the kind of operational shift that shows up in the right places:
- Faster onboarding
- Higher guest satisfaction
- Fewer identity errors and reduced fraud risk
- Smoother onboarding during busy periods
- An increase in new member conversions
The result? Less time spent at guest services, fewer snags during onboarding, and more guests getting where they want to go, without the wait.
While guests may not notice what has changed behind the scenes, they can definitely feel the difference from the start.
Raising the stakes for the guest experience
There’s a moment before the games begin where expectations are already being set. For Great Canadian Entertainment, that moment is now sharper, faster, and more aligned with the experience that follows.
It’s the kind of behind-the-scenes upgrade that makes everything in front of the curtain feel more effortless. For operators looking to level up their onboarding experience and stay ahead of compliance requirements, Interac document verification service is a winning play for both businesses and consumers. Learn more about how Interac document verification service can help simplify identity verification.
1For full list of government-issued documents eligible for verification by the Interac document verification service, click here.
