{"id":230386,"date":"2026-10-01T14:21:07","date_gmt":"2026-10-01T18:21:07","guid":{"rendered":"https:\/\/www.interac.ca\/?post_type=verification&#038;p=230386"},"modified":"2026-10-15T14:26:07","modified_gmt":"2026-10-15T18:26:07","slug":"pourquoi-la-marque-compte-la-verification-numerique","status":"publish","type":"verification","link":"https:\/\/www.interac.ca\/fr\/verification\/entreprises\/pourquoi-la-marque-compte-la-verification-numerique\/","title":{"rendered":"Pourquoi la marque compte : la v\u00e9rification num\u00e9rique"},"content":{"rendered":"\n<section id=\"t3-hero-block_b36297f9fb9b4cb41890142db5673502\" class=\"t3-hero\" style=\"margin-top: 0px; margin-bottom: 100px;\">\n    <style>\n                    #t3-hero-block_b36297f9fb9b4cb41890142db5673502.t3-hero {\n                background-color: #000000;\n            }\n                \n            <\/style>\n    <div class=\"grid-container\">\n        <div class=\"grid-x grid-padding-x align-middle\">\n            <div class=\"cell small-12 medium-4 large-6 post-wrap small-order-2 medium-order-1\">\n                <h1 class=\"animated fadeInUp post-title\"><span style=\"font-size:40px; line-height:1; display: block;\"><span style=\"color: #FFB92A\">Le manque de confiance :<\/span><br \/>pourquoi l\u2019image de marque est-elle importante dans la v\u00e9rification num\u00e9rique?<\/span><\/h1>\n                <div class=\"post-content animated fadeInUp\">\n                                            <div class=\"lead-text\">\n                            <p style=\"font-size: 20px; display: block;\">Le probl\u00e8me ne vient peut-\u00eatre pas de votre processus de v\u00e9rification, mais plut\u00f4t de qui en fait la demande.<\/p>\r\n<p style=\"font-size: 20px; display: block;\">Une r\u00e9cente \u00e9tude examine l\u2019impact n\u00e9gatif du transfert d\u2019un processus \u00e0 un tiers sur la confiance, ainsi que l\u2019importance de la marque \u00e0 l\u2019origine de la demande de v\u00e9rification.<\/p>\r\n<small>\u00c9tude d\u2019Interac sur la v\u00e9rification de l\u2019identit\u00e9 num\u00e9rique et la confiance envers les marques men\u00e9e aupr\u00e8s de 2\u2009000 Canadiens, du 28 juillet au 11 ao\u00fbt 2026. <\/small>                        <\/div>\n                                                                <a class=\"button-ochre\" href=\"#gform_55\">Obtenir le livre blanc<\/a>\n                                    <\/div>\n            <\/div>\n            <div class=\"cell small-12 animated fadeInUp hero-image mobile small-order-1 medium-order-2 lazyload\" style=\"background-image:inherit;\" data-bg-image=\"url(https:\/\/www.interac.ca\/wp-content\/uploads\/2026\/10\/iPad-Pro-2021-FR.png)\"><\/div>\n        <\/div>\n    <\/div>\n    <div class=\"animated fadeInUp hero-image desktop lazyload\" style=\"background-image:inherit;\" data-bg-image=\"url(https:\/\/www.interac.ca\/wp-content\/uploads\/2026\/10\/iPad-Pro-2021-FR.png)\"><\/div>\n<\/section>\n\n<div class=\"grid-container\"><div class=\"grid-x align-center\"><div class=\"small-12 medium-8\">\n<h2 class=\"wp-block-heading has-text-align-center center\" id=\"h-voyez-ce-que-2-000-canadiens-nous-ont-devoile-au-sujet-de-la-confiance-de-la-reconnaissance-de-marque-et-de-la-verification-numerique-de-l-identite\">Voyez ce que 2 000 Canadiens nous ont d\u00e9voil\u00e9 au sujet de la confiance, de la reconnaissance \u2028de marque et de la v\u00e9rification num\u00e9rique \u2028de l\u2019identit\u00e9.<\/h2>\n<\/div><\/div><\/div>\n\n<div class=\"grid-container\"><div class=\"grid-x\">\n<ul class=\"wp-block-list center highlights-list\">\n<li>D\u00e9couvrez pourquoi 4 Canadiens sur 5 pr\u00e9f\u00e8rent ralentir le processus plut\u00f4t que de confier leur pi\u00e8ce d\u2019identit\u00e9 \u00e0 la mauvaise entreprise.<\/li>\n\n\n\n<li>Apprenez-en plus sur les raisons qui poussent 1 Canadien sur 4 \u00e0 renoncer \u00e0 la v\u00e9rification d\u2019identit\u00e9.<\/li>\n\n\n\n<li>Comprenez mieux la r\u00e9action des Canadiens qui s\u2019arr\u00eatent net lorsqu\u2019une entreprise peu connue leur demande de pr\u00e9senter leur pi\u00e8ce d\u2019identit\u00e9.<\/li>\n\n\n\n<li>Voyez pourquoi les Canadiens sont plus dispos\u00e9s \u00e0 faire v\u00e9rifier leur pi\u00e8ce d\u2019identit\u00e9 lorsque c\u2019est Interac qui leur en fait la demande.<\/li>\n<\/ul>\n<\/div><\/div>\n\n<div class=\"grid-container\"><div class=\"grid-x\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n<script>\nvar 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value='' class='large'   placeholder='Adresse courriel' aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div><\/div><div id=\"field_55_5\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half gfield_contains_required field_sublabel_above gfield--no-description field_description_above field_validation_above gfield_visibility_visible\" data-group-id=\"0b6bd73e\" data-field-span=\"6\"><label id='gfield_label_55_5' class='gfield_label gform-field-label' for='input_55_5'><span class='gform-field-label__text'>Nom de l\u2019entreprise<\/span><span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(N\u00e9cessaire)<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_5' id='input_55_5' type='text' value='' class='large'    placeholder='Nom de l\u2019entreprise' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_55_6\" class=\"gfield gfield--type-select gfield--input-type-select gfield--width-half gfield_contains_required field_sublabel_above gfield--no-description field_description_above field_validation_above gfield_visibility_visible\" data-group-id=\"abeb7b4f\" data-field-span=\"6\"><label id='gfield_label_55_6' class='gfield_label gform-field-label' for='input_55_6'><span class='gform-field-label__text'>Domaine\/Secteur<\/span><span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(N\u00e9cessaire)<\/span><\/span><\/label><div class='ginput_container ginput_container_select'><select name='input_6' id='input_55_6' class='large gfield_select'    aria-required=\"true\" aria-invalid=\"false\" ><option value='' selected='selected' class='gf_placeholder'>S\u00e9lectionnez votre secteur d\u2019activit\u00e9<\/option><option value='Accounting' >Comptabilit\u00e9<\/option><option value='Administrative and Support Services' >Services administratifs et de soutien<\/option><option 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gchoice_55_9_1'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_9.1' type='checkbox'  value='true'  id='choice_55_9_1'    aria-labelledby=\"label_55_9_1 gfield_label_55_9\"\/>\n\t\t\t\t\t\t\t\t<label for='choice_55_9_1' id='label_55_9_1' class='gform-field-label gform-field-label--type-inline'>Oui, je souhaite recevoir des courriels sur des nouvelles, des analyses et des mises \u00e0 jour de la part d\u2019Interac Corp., situ\u00e9 \u00e0 la Royal Bank Plaza, tour nord, 200 Bay Street, bureau 2400, Toronto (Ontario) M5J 2J2. Je peux me d\u00e9sinscrire \u00e0 tout moment ou communiquer avec vous si j\u2019ai des questions.<\/label>\n\t\t\t\t\t\t\t<\/div><\/div><\/div><\/fieldset><div id=\"field_55_10\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_above gfield--no-description field_description_above field_validation_above gfield_visibility_visible\" data-group-id=\"f89fc329\" data-field-span=\"12\"><div class='ginput_container ginput_container_text'><input name='input_10' id='input_55_10' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='French' \/><\/div><\/div><div id=\"field_55_17\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_above gfield--no-description field_description_above field_validation_above gfield_visibility_visible\" data-group-id=\"d4b9be31\" data-field-span=\"12\"><div class='ginput_container ginput_container_text'><input name='input_17' 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id=\"h-about-the-white-paper-when-canadians-are-asked-to-verify-their-identity-online-they-want-to-know-who-they-re-dealing-with-even-if-they-trust-your-company-that-trust-may-not-extend-to-the-third-party-handling-the-verification-this-research-looks-at-what-earns-their-trust-what-causes-them-to-walk-away-and-the-role-brand-recognition-plays-in-the-experience-interac-s-brand-recognition-can-help-build-trust-into-your-identity-verification-experience\">Lorsqu\u2019on demande aux Canadiens de v\u00e9rifier leur identit\u00e9 en ligne, ils veulent savoir \u00e0 qui ils ont affaire. M\u00eame s\u2019ils font confiance \u00e0 votre entreprise, ce n\u2019est pas dit que cette confiance s\u2019\u00e9tende au tiers charg\u00e9 de la v\u00e9rification.<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"grid-container\"><div class=\"grid-x align-center\"><div class=\"small-12 medium-8\">\n<p class=\"has-text-align-center center wp-block-paragraph\" id=\"h-about-the-white-paper-when-canadians-are-asked-to-verify-their-identity-online-they-want-to-know-who-they-re-dealing-with-even-if-they-trust-your-company-that-trust-may-not-extend-to-the-third-party-handling-the-verification-this-research-looks-at-what-earns-their-trust-what-causes-them-to-walk-away-and-the-role-brand-recognition-plays-in-the-experience-interac-s-brand-recognition-can-help-build-trust-into-your-identity-verification-experience\">Cette \u00e9tude met en \u00e9vidence les \u00e9l\u00e9ments qui renforcent leur confiance, ceux qui la fragilisent, ainsi que l\u2019influence qu\u2019exerce la r\u00e9putation de la marque sur leur exp\u00e9rience. La reconnaissance de la marque Interac peut contribuer \u00e0 renforcer la confiance des utilisateurs envers votre processus de v\u00e9rification num\u00e9rique de l\u2019identit\u00e9.<\/p>\n<\/div><\/div><\/div>\n\n\n<section id=\"block-full-width-cta-image-block_1d97a3daa8f10c6ca5612124ffb65418\" class=\"full-width-cta-image\" style=\" margin-top: 100px; margin-bottom: 100px; padding-top: 0px; padding-bottom: 0px;\">\n    <div class=\"grid-container bg lazyload\" style=\"background-image:inherit;\" data-bg-image=\"url(https:\/\/www.interac.ca\/wp-content\/uploads\/2026\/10\/INTERAC_05_POTTERY_STUDIO_SHOT_07_04728_Shot_07_R2-2-1.png)\">\n        <div class=\"overlay\"><\/div>\n            <div class=\"grid-x\">\n                <div class=\"cell small-12 medium-10\">\n                    <div class=\"grid-container\">\n                        <div class=\"grid-x\">\n                            <div class=\"cell small-12 medium-8 large-5\" style=\"color: #fff\">\n                                                                <h2>Placez la confiance au c\u0153ur de votre v\u00e9rification.<\/h2>\n                                                                                                <p>Faites appel \u00e0 une marque canadienne r\u00e9put\u00e9e pour votre exp\u00e9rience de v\u00e9rification.<\/p>\n                                                            <\/div>\n                            <div class=\"cell small-12\">\n                                                                <a class=\"button-ochre\" href=\"https:\/\/www.interac.ca\/fr\/verification\/entreprises\/service-de-verification-de-documents-interac\/\">D\u00e9couvrez Interac V\u00e9rifi\u00e9<\/a>\n                                                            <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n<\/section>\n\n<div class=\"grid-container\"><div class=\"grid-x\">\n<style data-wp-block-html=\"css\">\n.gform_wrapper.verified-trust-gap_wrapper .gform_body .gfield.gfield--type-hidden {\ngrid-column: auto; display: none;}\n<\/style>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Voyez ce que 2 000 Canadiens nous ont d\u00e9voil\u00e9 au sujet de la confiance, de la reconnaissance \u2028de marque et de la v\u00e9rification num\u00e9rique \u2028de l\u2019identit\u00e9. \u00c0 propos du livre blanc Lorsqu\u2019on demande aux Canadiens de v\u00e9rifier leur identit\u00e9 en ligne, ils veulent savoir \u00e0 qui ils ont affaire. M\u00eame s\u2019ils font confiance \u00e0 votre&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"verification_categories":[858],"class_list":["post-230386","verification","type-verification","status-publish","hentry","verification_categories-entreprises"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.6 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Pourquoi la marque compte : la v\u00e9rification num\u00e9rique - Interac<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.interac.ca\/fr\/verification\/entreprises\/pourquoi-la-marque-compte-la-verification-numerique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pourquoi la marque compte : la v\u00e9rification num\u00e9rique\" \/>\n<meta property=\"og:description\" content=\"Voyez ce que 2 000 Canadiens nous ont d\u00e9voil\u00e9 au sujet de la confiance, de la reconnaissance \u2028de marque et de la v\u00e9rification num\u00e9rique \u2028de l\u2019identit\u00e9. \u00c0 propos du livre blanc Lorsqu\u2019on demande aux Canadiens de v\u00e9rifier leur identit\u00e9 en ligne, ils veulent savoir \u00e0 qui ils ont affaire. 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