{"id":229599,"date":"2026-08-05T09:47:55","date_gmt":"2026-08-05T13:47:55","guid":{"rendered":"https:\/\/www.interac.ca\/?page_id=229599"},"modified":"2026-08-05T09:47:57","modified_gmt":"2026-08-05T13:47:57","slug":"lignum-honey-on-the-sweet-spot-of-scaling","status":"publish","type":"page","link":"https:\/\/www.interac.ca\/en\/true-northern-hustle-podcast\/lignum-honey-on-the-sweet-spot-of-scaling\/","title":{"rendered":"Lignum Honey on the Sweet Spot of Scaling"},"content":{"rendered":"<section id=\"t4-hero-block_164374038d981cebdb96271fbb21b383\" class=\"block-t4-hero\" style=\"margin-top: 0px; margin-bottom: 100px; padding-top: px; padding-bottom: px;\">\n    <div class=\"grid-container\">\n        <div class=\"grid-x align-center align-middle\">\n            <div class=\"cell small-12 hero-title\">\n                <h1>Lignum Honey on the Sweet Spot of Scaling<\/h1>\n            <\/div>\n                                <\/div>\n    <\/div>\n<\/section>\n\n<div class=\"grid-container\"><div class=\"grid-x\">\n<iframe height=\"200px\" width=\"100%\" frameborder=\"no\" scrolling=\"no\" seamless=\"\" src=\"https:\/\/player.cohostpodcasting.com\/efca8c76-257b-48b9-bae7-8102a47028c9\/a2c68286-0dca-4b74-9442-842145f06896\"><\/iframe>\n<\/div><\/div>\n\n<div class=\"grid-container\"><div class=\"grid-x\">\n<p class=\"wp-block-paragraph\">Some businesses start with a gap in the market. Others start with a feeling you can\u2019t shake. In this episode, Isabel Lee sits down with Kenneth Benjamin, founder of Lignum Honey, to talk about how a personal connection to Jamaican honey turned into a premium Canadian business rooted in culture, craft, and community. Kenneth shares what it took to build an import business in an unfamiliar industry, how he earned the trust of one customer at a time through markets and tastings, and why listening closely to your customers can shape not just your product, but the future of your brand.<\/p>\n<\/div><\/div>\n\n<div class=\"grid-container\"><div class=\"grid-x\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Some businesses start with a gap in the market. Others start with a feeling you can\u2019t shake. In this episode, Isabel Lee sits down with Kenneth Benjamin, founder of Lignum Honey, to talk about how a personal connection to Jamaican honey turned into a premium Canadian business rooted in culture, craft, and community. Kenneth shares&hellip;<\/p>\n","protected":false},"author":8,"featured_media":0,"parent":229138,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-229599","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Lignum Honey on the Sweet Spot of Scaling - Interac Corp.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.interac.ca\/en\/true-northern-hustle-podcast\/lignum-honey-on-the-sweet-spot-of-scaling\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lignum Honey on the Sweet Spot of Scaling\" \/>\n<meta property=\"og:description\" content=\"Some businesses start with a gap in the market. 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