{"id":98579,"date":"2022-08-02T13:27:43","date_gmt":"2022-08-02T13:27:43","guid":{"rendered":"https:\/\/interac1.wpengine.com\/?post_type=content&#038;p=98579"},"modified":"2025-09-18T13:27:41","modified_gmt":"2025-09-18T17:27:41","slug":"crypto-pizza-and-digital-adventurers","status":"publish","type":"content","link":"https:\/\/www.interac.ca\/en\/content\/life\/crypto-pizza-and-digital-adventurers\/","title":{"rendered":"Crypto, pizza, and digital adventurers"},"content":{"rendered":"\n<p>What do the birth of both e-commerce and Bitcoin have in common? If your answer is Satoshi Nakamoto, the mythical and elusive creator of Bitcoin, you would be wrong. Remarkably, the answer is in fact, pizza.<\/p>\n\n\n\n<p>Oddly, the first true e-commerce transaction occurred in 1994 and was credited to Pizza Hut through its PizzaNet service. Sixteen years later, on May 22, 2010, a Florida man named Laszlo Hanyecz showed the world that cryptocurrency, Bitcoin, could be used as a medium of exchange when he successfully offered 10,000 Bitcoins for a couple of Papa John\u2019s pizzas through an online forum. A fellow UK resident accepted the offer and sent two pizzas to Hanyecz\u2019s home. At the time, the 10,000 Bitcoins were worth $41 USD; as of June 2022, they would be worth approximately $250 million CAD (or $125 million CAD per pizza). In crypto- enthusiast circles, May 22 is now known and celebrated as Bitcoin Pizza Day.<\/p>\n\n\n\n<p>Beyond its rapid and significant growth in value, do cryptocurrencies have a significant role to play in the future of finance, money, and the economy? Only a few weeks ago, after all, the Terra stablecoin debacle engulfed the cryptocurrency market \u2014 and while Coinbase, the most recognized cryptocurrency exchange platform, <a href=\"https:\/\/fortune.com\/company\/coinbase\/fortune500\/\" target=\"_blank\" rel=\"noreferrer noopener\">recently became the first crypto company to enter the Fortune 500<\/a>, only two weeks later it <a href=\"https:\/\/techcrunch.com\/2022\/06\/14\/coinbase-ceo-says-it-is-laying-off-18-of-its-workers\/\" target=\"_blank\" rel=\"noreferrer noopener\">proceeded to rescind job offers and laid off 18 per cent of its workforce<\/a>.<\/p>\n\n\n\n<p>Why the turbulence? Is the cryptocurrency world going through an evolution or a revolution? Or worse, is it facing its reckoning?<\/p>\n\n\n\n<p>This <em>Trendsights <\/em>aims to take you on a journey through tales and history that will, hopefully, help spark your own opinions about these new digital assets.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-money\">What is money?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-money\">Money<\/h3>\n\n\n\n<p>Currencies were once backed by gold reserves until the collapse of the Bretton Woods System in the 1970s. Since the collapse of Bretton Woods, <a href=\"https:\/\/www.imf.org\/external\/about\/histend.htm\" target=\"_blank\" rel=\"noreferrer noopener\">countries have been free to choose any form of exchange arrangement they wish<\/a>. Which begs the philosophical question of: what is money?<\/p>\n\n\n\n<p>\u201cMoney\u201d is defined as a medium of exchange, a measure of value or a means of payment. It is the accounting system for a particular economy and is meant to facilitate the exchange of goods and services. In theory, anything can be given \u201cmonetary value\u201d \u2014 if enough people or communities accept and trust the medium of exchange.<\/p>\n\n\n\n<p>For example, in 2002 when M-Pesa launched in Kenya, <a href=\"https:\/\/www.vox.com\/future-perfect\/21420357\/kenya-mobile-banking-unbanked-cellphone-money\" target=\"_blank\" rel=\"noreferrer noopener\">users were purchasing and selling mobile phone minutes by trading \u201cairtime\u201d as local currency<\/a>. Philosophically, and putting strict definitions of legal tenders aside, money could represent anything; from M-Pesa where value is attached to mobile phone minutes, to children in the western world favoring Robux \u2014 the \u201cRoblox dollars\u201d on the online gaming platform.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Cryptocurrency<\/h3>\n\n\n\n<p>A cryptocurrency is a digital, encrypted, and decentralized medium of exchange \u2013 meaning that it does not rely on a central authority to maintain its value.<\/p>\n\n\n\n<p>Bitcoin is the world\u2019s most popular cryptocurrency today. At its core, Bitcoin is a libertarian promise manifested in the form of a computer program which users can download and run on their own computers. The value proposition of this and similar cryptocurrencies is that they are not only visible on one individual\u2019s computer but on thousands of computers simultaneously \u2013together creating a permanent ledger of transactions that record each purchase, sale, or trade on a public database called a blockchain. Cryptocurrencies aim to remove the need for central banks, politicians, or governmental economists from the transfer-of-value process.<\/p>\n\n\n\n<p>Rightly or wrongly, we now have a vast array of believers in these digital assets ranging from Bitcoin purists to Dogecoin enthusiasts. As of March 2022, there were more than 12,000 cryptocurrencies in existence, with most of them untethered to any central banks.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-blockchain\">Blockchain<\/h3>\n\n\n\n<p>Cryptocurrencies allow for a digital representation of value that relies on a cryptographically-secured distributed ledger called the blockchain. In the case of Bitcoin, these transactions on the ledger do not appear one at a time \u2013 instead, they appear approximately every 10 minutes. One of the computers on the network rounds up a series of transactions and stuffs them into a package of computer code called a block. Each new block refers to the block that came before it and is visible to everyone, creating a \u201cblockchain\u201d \u2013 a method of verification without a need of centralized authority<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-cbdcs\">CBDCs<\/h4>\n\n\n\n<p>Opposite to cryptocurrencies are most <a href=\"https:\/\/www.interac.ca\/content\/ideas\/central-banks-shake-up-the-future-of-money-with-digital-currencies\/\">Central Bank Digital Currencies <\/a>(CBDCs) which exist on centralized ledgers controlled, operated, and surveilled by central banking institutions and government bodies. One of the most well-known CBDC in existence today is the digital yuan.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-bitcoin-price-timeline\">Bitcoin Price Timeline<\/h2>\n\n\n\n<p><em>\u201cBull markets are born on pessimism, grow on skepticism, mature on optimism, and die of euphoria.\u201d<\/em> \u2014John Templeton<\/p>\n\n\n\n<p><strong>Bitcoin Price (USD) \u2013 Key Points in History<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Jan 2017:<\/strong>&nbsp;Bitcoin breaks $1,000 for the second time since Nov 2013<\/li>\n\n\n\n<li><strong>May 2017:<\/strong>&nbsp;Crosses $2,000 after multiple institutions look at blockchain technology<\/li>\n\n\n\n<li><strong>Dec 2017<\/strong>: Touches $20,000 on flood of ICOs (Initial Coin Offering)&nbsp;<\/li>\n\n\n\n<li><strong>Mar 2018:<\/strong>&nbsp;Price crashes below $7,000&nbsp;<\/li>\n\n\n\n<li><strong>Jan 2019<\/strong>: Continued price declines push below $4,000 as market concerns arise around regulation and failed projects&nbsp;<\/li>\n\n\n\n<li><strong>June 2020<\/strong>: Prices rise to $10,000 with COVID-19 and fears of inflation&nbsp;<\/li>\n\n\n\n<li><strong>Dec 2020:<\/strong>&nbsp;Nears $30,000 on PayPal acceptance and corporate investment&nbsp;<\/li>\n\n\n\n<li><strong>Apr 2021<\/strong>: Price exceeds $60,000 from news of Coinbase IPO and growth in institutional interest fueled by Tesla<\/li>\n\n\n\n<li><strong>Jul 2021:<\/strong>&nbsp;Prices slumped down -50% from April 2021 high after speculation of government regulation<\/li>\n\n\n\n<li><strong>Nov 2021<\/strong>: All time high close (as of Jun 2022), exceeding $65,000<\/li>\n\n\n\n<li><strong>Jan 2022:<\/strong>&nbsp;Prices slump under $35,000 as concerns arise from discovery of new COVID-19 strain<\/li>\n\n\n\n<li><strong>Jun 2022:<\/strong>&nbsp;Continued price declines reaching lower than $20,000 as stock market falls into bear market<\/li>\n<\/ul>\n\n\n\n<p>Undoubtedly, Bitcoin along with other cryptocurrencies has experienced market volatility. Despite this, crypto supporters remain unwavering in their beliefs in the technology and its decentralized blockchain architecture. Using storytelling, this next section will to take you on a journey through tales and history that will, hopefully, help spark your own opinions about the future of these digital assets.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tulips-stones-and-stories\">Tulips, stones and stories <\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-a-new-asset-class-or-tulipomania-for-millennials\">A new asset class, or Tulipomania for Millennials?<\/h3>\n\n\n\n<p>History, they say, is a mere chronicle of replacement. Or is it?<\/p>\n\n\n\n<p>In 1634, during the Dutch Golden Age, we witnessed the birth of a brand new and very speculative asset class at the time: the tulip bulb. At the time, a single tulip bulb could sell for more than ten times the annual income of any skilled artisan, while the financial contracts on these bulbs were changing hands more than ten times in a single day due to the high demand. For many modern-day economists, the \u201cDutch tulip mania\u201d is considered to have been the first recorded asset bubble in modern history. However, like during most speculative bubbles, good times rarely last, and in February 1637 the prices of tulip bulb contracts collapsed abruptly while the trade of this new asset was grounded to a sudden halt. This unconventional asset class\u2019s bubble had finally burst leaving people with nothing but economic hardship and a general sense of desperation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-perceived-supply-and-scarcity-the-tale-of-the-rai-stones\">Perceived supply and scarcity: The tale of the Rai stones<\/h3>\n\n\n\n<p>Over five hundred years ago, the Yap Island people created an ingenious system of commerce along with a rudimentary and transparent ledger and consensus mechanism. Unlike other existing societies at the time, their monetary system and currency were not based on precious metals but on a special limestone not found on the island. The Yapese had to exert significant effort and sail far away, sometimes more than three hundred kilometers, to bring back thousands of large granite boulders. These boulders, often weighing 3 to 4+ tons, were carved into disks, becoming the local currency known as the Rai stones.<\/p>\n\n\n\n<p>The Rai stones remained at the center of town and would rarely be moved once placed there. These stones would then be proclaimed as a specific persons property, and the whole village would then remember who it belonged to, creating a very rudimentary ledger based on collective memory. If the owner of the stone(s) wanted to make a trade, they would officially announce it to the entire village that stone was changing hands, and who the new owner was from this point forward.<\/p>\n\n\n\n<p>This all came to an end, around 1870, when David O\u2019Keefe, a European captain, wound up on the Yap shores after a storm and noticed the use of the Rai stones as currency by the Yapese people. Once fully recovered, O\u2019Keefe wasted no time in setting sail to nearby islands to exploit the Yapese currency by mining the limestone boulder for himself. He used more contemporary techniques and technologies such as bigger ships, better tools, and dynamite. His hopes were to become rich by flooding the Yapese market with \u201chis\u201d easily and newly acquired limestone. At first, things did not go as planned as the Chief of the Yapese proclaimed that O\u2019Keefe\u2019s counterfeited limestone were worth next to nothing because of the ease of which he acquired these stones. It meant the value of these counterfeited stones was not intrinsically the same as the value placed on the Yapese (Rai) stones. However, over time, the Yap people accepted these counterfeited stones. The ease at which O\u2019Keefe was able to acquire large supplies of these stones eventually meant the introduction of inflation as well as the devaluation and the demise of the Yap Island\u2019s currency, ending half a century of the island\u2019s monetary system.<\/p>\n\n\n\n<p>Numerous lessons are to be learned from the tale of the Yap Island. First, is that most modern- day societies are crafted around stories, stories that have made it possible, over decades and centuries, to create cultures, nations, faiths, and yes, even monetary systems. Why then do we value gold so much despite other metals sharing similar characteristics? Which leads us to the second lesson: the concept of perceived scarcity. Scarcity is an economic concept which refers to the fact that there exists only a finite number of resources or limited amount of economic goods. The general rule of thumb is that we place a higher value on goods that are scarce than on goods that are abundant. As illustrated above, the Rai stones were valuable because of their perceived scarcity. They were perceived to be scarce because they were so difficult, especially with the primitive technologies of the Yapese at the time, to quarry from an island hundreds of kilometers away.<\/p>\n\n\n\n<p><strong>Moral of the story: <\/strong>when you start creating a lot of Rai stones or start printing a lot of money, you are just depreciating the accounting system of an economy as opposed to getting wealthier. This decrease in the purchasing power of money over time is what is commonly known as \u201cinflation\u201d.<\/p>\n\n\n\n<p>In essence: <em>what comes easy will not last long and what lasts long will not come easy.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-cryptocurrency-opportunities\">Cryptocurrency Opportunities<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-unbanked-underbanked-micropayments\">Unbanked, underbanked &amp; micropayments<\/h3>\n\n\n\n<p>Today\u2019s financial sector challenges and frictions are cryptocurrencies and blockchain\u2019s potential opportunities. In 2018, financial services represented 7.5% of the US economy or, more precisely, $1.5 trillion USD of revenues. In 2020, <a href=\"https:\/\/www.mckinsey.com\/industries\/financial-services\/our-insights\/the-2021-mckinsey-global-payments-report\" target=\"_blank\" rel=\"noreferrer noopener\">payments revenues were approximately $1.9 trillion USD globally<\/a>.<\/p>\n\n\n\n<p>With approximately 1.7+ billion people in this world that are currently unbanked, cryptocurrencies present a peer-to-peer alternative to traditional banking and payment systems (including cross-border remittances) without the need of financial intermediaries.<\/p>\n\n\n\n<p>For example, and according to the World Bank Organization, <a href=\"https:\/\/www.worldbank.org\/en\/publication\/globalfindex\" target=\"_blank\" rel=\"noreferrer noopener\">50 per cent of the Latin American population has limited or no access to a bank account<\/a>. And yet, 55% of adults in the region have a mobile phone and internet access. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-cryptocurrency-drawbacks\">Cryptocurrency Drawbacks<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-volatility-liquidity-ponzinomics\">Volatility, liquidity <em>&amp; ponzinomics<\/em><\/h3>\n\n\n\n<p>Like the tulip bulbs of 1624, cryptocurrencies remain, for now, a high-risk, volatile, and speculative asset. As the last few weeks have demonstrated, unexpected changes in market sentiment can lead to sudden moves in price. Bitcoin, to date, has lost approximately 70% since reaching an all-time high of $83,000 CAD in November 2021.<\/p>\n\n\n\n<p>In addition to the volatility, if the <a href=\"https:\/\/www.telegraph.co.uk\/world-news\/2022\/07\/11\/el-salvador-forced-citizens-use-bitcoin-what-happened\/\" target=\"_blank\" rel=\"noreferrer noopener\">current Bitcoin experiment currently taking place in El Salvador<\/a> has shown us anything is that the illiquid and intangible nature of cryptocurrencies make it very difficult to convert it back to cash as there very few Bitcoin ATMs and a lot of Salvadoran merchants have now given up on the cryptocurrency and reverted to accept only cash.<\/p>\n\n\n\n<p>Lastly, the crypto world remains a domain plagued by fraudulent activities. These stories range from Ponzi schemes masquerading as DeFi initiatives to hacking group, such as Lazarus from North Korea, recently illegally infiltrating networks and platforms embezzling record-shattering number of stolen cryptocurrencies to <a href=\"https:\/\/techmonitor.ai\/technology\/cybersecurity\/biggest-cryptocurrency-hacks-of-all-time\" target=\"_blank\" rel=\"noreferrer noopener\">phishing attacks where users unwittingly give scammers access to their private keys<\/a>. Closer to home, <a href=\"https:\/\/www.newsweek.com\/what-happened-quadrigacx-bitcoin-operating-gerald-cotten-crypto-king-1694074\" target=\"_blank\" rel=\"noreferrer noopener\">QuadrigaCx defrauded investors of $250 million in cryptocurrency in 2019<\/a>. Unfortunately, there is very limited legal recourse available to the victims as, unlike bank accounts, the crypto holdings are not protected or covered by the Canada Deposit Insurance Corporation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-cryptocurrency-considerations\">Cryptocurrency Considerations<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-governance-regulation\">Governance &amp; regulation<\/h3>\n\n\n\n<p>At the international level, crypto regulations come in all shapes and sizes. Several countries have put restrictions in place with respect to crypto trading while countries like Turkey, China and India have banned almost all crypto transactions. In Canada and the USA, there have been ambiguities regarding the regulatory landscape for cryptocurrency asset businesses. A lot of the uncertainty with respect to the legal framework of cryptocurrency is due to its newness relative to more traditional currency and payment systems. However, since the beginning of the pandemic there has been a renewed interest in cryptocurrencies, pushing regulators to provide greater clarity on appropriate frameworks.<\/p>\n\n\n\n<p>In the last 3 years, for example, Canadian securities authorities have published multiple regulatory notices and have brought forward several enforcement actions against crypto platforms that were violating securities laws.<\/p>\n\n\n\n<p>More recently, at the Federal level, we have seen encouraging signs with the introduction of Bill C-249 by MP Rempel Garner. The purpose of the proposed bill is to <a href=\"https:\/\/cointelegraph.com\/news\/canadian-mp-introduces-bill-aimed-at-encouraging-growth-in-crypto-sector\" target=\"_blank\" rel=\"noreferrer noopener\">call for a national framework with the hopes of encouraging growth in the crypto- asset sector<\/a>. Even if cryptocurrencies\u2019 theme is one of decentralization, many proponents are of the view that sound governance and regulatory framework would not necessarily dampen enthusiasm for crypto but would drive out bad actors and, consequently, would help legitimize this new digital asset class and, in turn, drive adoption.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-final-thoughts\">Final Thoughts<\/h2>\n\n\n\n<p>If the future is a distribution of probable outcomes &#8211; is there a future where cryptocurrencies have a bigger market capitalization than gold? Will we eventually see a <s>Gold<\/s> <em>Bitcoin <\/em>Standard? Dr. Saifedean Ammous, the author of the book of the same name seems to think so. In his book, he argues that unlike gold, we can easily store cryptocurrencies on private keys as well as easily send them to counterparties on the other side of the globe.<\/p>\n\n\n\n<p>Does fortune favour the bold in this new digital world? Is crypto the biggest innovation of this past decade? Of our lifetime?<\/p>\n\n\n\n<p>It depends. It depends on the ease of use. It depends on Bitcoin and Ethereum solving the energy consumption problem. It depends on institutional investors\u2019 level of adoption and whether these investors recognize cryptocurrencies as worthwhile alternative assets to be part of a balanced portfolio. It depends on having a sound regulatory framework that is not inhospitable to new initiatives in the crypto space.<\/p>\n\n\n\n<p>More than anything, I would argue that it depends on the story we are willing to tell our future selves.<\/p>\n\n\n\n<p><strong>And you \u2013 what do YOU think?<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\"><em>Did you miss our last Trendsights reports?<\/em><\/p>\n\n\n\n<p class=\"has-text-align-center\"><em>Catch up on the <a href=\"https:\/\/www.interac.ca\/content\/ideas\/nfts-on-the-block\/\">NFTs<\/a>,&nbsp;<a href=\"https:\/\/www.interac.ca\/content\/ideas\/metaverse-converging-our-physical-and-digital-realities\/\">Metaverse<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/www.interac.ca\/content\/ideas\/central-banks-shake-up-the-future-of-money-with-digital-currencies\/\">Central Bank Digital Currencies<\/a>&nbsp;now.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What do the birth of both e-commerce and Bitcoin have in common? If your answer is Satoshi Nakamoto, the mythical and elusive creator of Bitcoin, you would be wrong. Remarkably, the answer is in fact, pizza. Oddly, the first true e-commerce transaction occurred in 1994 and was credited to Pizza Hut through its PizzaNet service.&hellip;<\/p>\n","protected":false},"author":37,"featured_media":98590,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"content-tags":[294,786],"content-category":[192],"spokespeople":[],"in_the_know_post_format":[169],"class_list":["post-98579","content","type-content","status-publish","format-standard","has-post-thumbnail","hentry","content-tags-trends","content-tags-trendsights","content-category-life","in_the_know_post_format-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Crypto, pizza, and digital adventurers - Interac<\/title>\n<meta name=\"description\" content=\"From crypto to pizza, explore how Canadians are navigating digital currencies and embracing new ways to pay, play, and participate online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.interac.ca\/en\/content\/life\/crypto-pizza-and-digital-adventurers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Crypto, pizza, and digital adventurers\" \/>\n<meta property=\"og:description\" content=\"What do the birth of both e-commerce and Bitcoin have in common? If your answer is Satoshi Nakamoto, the mythical and elusive creator of Bitcoin, you\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.interac.ca\/en\/content\/life\/crypto-pizza-and-digital-adventurers\/\" \/>\n<meta property=\"og:site_name\" content=\"Interac\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/interac\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-18T17:27:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.interac.ca\/wp-content\/uploads\/2022\/08\/Crypto-pizza-and-digital-adventurers.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@interac\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.interac.ca\/en\/content\/life\/crypto-pizza-and-digital-adventurers\/\",\"url\":\"https:\/\/www.interac.ca\/en\/content\/life\/crypto-pizza-and-digital-adventurers\/\",\"name\":\"Crypto, pizza, and digital adventurers - Interac\",\"isPartOf\":{\"@id\":\"https:\/\/www.interac.ca\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.interac.ca\/en\/content\/life\/crypto-pizza-and-digital-adventurers\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.interac.ca\/en\/content\/life\/crypto-pizza-and-digital-adventurers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.interac.ca\/wp-content\/uploads\/2022\/08\/Crypto-pizza-and-digital-adventurers.jpg\",\"datePublished\":\"2022-08-02T13:27:43+00:00\",\"dateModified\":\"2025-09-18T17:27:41+00:00\",\"description\":\"From crypto to pizza, explore how Canadians are navigating digital currencies and embracing new ways to pay, play, and participate online.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.interac.ca\/en\/content\/life\/crypto-pizza-and-digital-adventurers\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.interac.ca\/en\/content\/life\/crypto-pizza-and-digital-adventurers\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/www.interac.ca\/en\/content\/life\/crypto-pizza-and-digital-adventurers\/#primaryimage\",\"url\":\"https:\/\/www.interac.ca\/wp-content\/uploads\/2022\/08\/Crypto-pizza-and-digital-adventurers.jpg\",\"contentUrl\":\"https:\/\/www.interac.ca\/wp-content\/uploads\/2022\/08\/Crypto-pizza-and-digital-adventurers.jpg\",\"width\":1024,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.interac.ca\/en\/content\/life\/crypto-pizza-and-digital-adventurers\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.interac.ca\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Crypto, pizza, and digital adventurers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.interac.ca\/en\/#website\",\"url\":\"https:\/\/www.interac.ca\/en\/\",\"name\":\"Interac\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.interac.ca\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.interac.ca\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.interac.ca\/en\/#organization\",\"name\":\"Interac Corp.\",\"url\":\"https:\/\/www.interac.ca\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/www.interac.ca\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.interac.ca\/wp-content\/uploads\/2022\/03\/Interac_Two-Colour_RGB.png\",\"contentUrl\":\"https:\/\/www.interac.ca\/wp-content\/uploads\/2022\/03\/Interac_Two-Colour_RGB.png\",\"width\":2210,\"height\":2210,\"caption\":\"Interac Corp.\"},\"image\":{\"@id\":\"https:\/\/www.interac.ca\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/interac\",\"https:\/\/x.com\/interac\",\"https:\/\/www.instagram.com\/interac\/\",\"https:\/\/www.linkedin.com\/company\/interac-corp\/\",\"https:\/\/www.youtube.com\/user\/InteracBrand\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Crypto, pizza, and digital adventurers - Interac","description":"From crypto to pizza, explore how Canadians are navigating digital currencies and embracing new ways to pay, play, and participate online.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.interac.ca\/en\/content\/life\/crypto-pizza-and-digital-adventurers\/","og_locale":"en_US","og_type":"article","og_title":"Crypto, pizza, and digital adventurers","og_description":"What do the birth of both e-commerce and Bitcoin have in common? If your answer is Satoshi Nakamoto, the mythical and elusive creator of Bitcoin, you","og_url":"https:\/\/www.interac.ca\/en\/content\/life\/crypto-pizza-and-digital-adventurers\/","og_site_name":"Interac","article_publisher":"https:\/\/www.facebook.com\/interac","article_modified_time":"2025-09-18T17:27:41+00:00","og_image":[{"width":1024,"height":800,"url":"https:\/\/www.interac.ca\/wp-content\/uploads\/2022\/08\/Crypto-pizza-and-digital-adventurers.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@interac","twitter_misc":{"Est. reading time":"12 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.interac.ca\/en\/content\/life\/crypto-pizza-and-digital-adventurers\/","url":"https:\/\/www.interac.ca\/en\/content\/life\/crypto-pizza-and-digital-adventurers\/","name":"Crypto, pizza, and digital adventurers - Interac","isPartOf":{"@id":"https:\/\/www.interac.ca\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.interac.ca\/en\/content\/life\/crypto-pizza-and-digital-adventurers\/#primaryimage"},"image":{"@id":"https:\/\/www.interac.ca\/en\/content\/life\/crypto-pizza-and-digital-adventurers\/#primaryimage"},"thumbnailUrl":"https:\/\/www.interac.ca\/wp-content\/uploads\/2022\/08\/Crypto-pizza-and-digital-adventurers.jpg","datePublished":"2022-08-02T13:27:43+00:00","dateModified":"2025-09-18T17:27:41+00:00","description":"From crypto to pizza, explore how Canadians are navigating digital currencies and embracing new ways to pay, play, and participate online.","breadcrumb":{"@id":"https:\/\/www.interac.ca\/en\/content\/life\/crypto-pizza-and-digital-adventurers\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.interac.ca\/en\/content\/life\/crypto-pizza-and-digital-adventurers\/"]}]},{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.interac.ca\/en\/content\/life\/crypto-pizza-and-digital-adventurers\/#primaryimage","url":"https:\/\/www.interac.ca\/wp-content\/uploads\/2022\/08\/Crypto-pizza-and-digital-adventurers.jpg","contentUrl":"https:\/\/www.interac.ca\/wp-content\/uploads\/2022\/08\/Crypto-pizza-and-digital-adventurers.jpg","width":1024,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/www.interac.ca\/en\/content\/life\/crypto-pizza-and-digital-adventurers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.interac.ca\/en\/"},{"@type":"ListItem","position":2,"name":"Crypto, pizza, and digital adventurers"}]},{"@type":"WebSite","@id":"https:\/\/www.interac.ca\/en\/#website","url":"https:\/\/www.interac.ca\/en\/","name":"Interac","description":"","publisher":{"@id":"https:\/\/www.interac.ca\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.interac.ca\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"},{"@type":"Organization","@id":"https:\/\/www.interac.ca\/en\/#organization","name":"Interac Corp.","url":"https:\/\/www.interac.ca\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.interac.ca\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.interac.ca\/wp-content\/uploads\/2022\/03\/Interac_Two-Colour_RGB.png","contentUrl":"https:\/\/www.interac.ca\/wp-content\/uploads\/2022\/03\/Interac_Two-Colour_RGB.png","width":2210,"height":2210,"caption":"Interac Corp."},"image":{"@id":"https:\/\/www.interac.ca\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/interac","https:\/\/x.com\/interac","https:\/\/www.instagram.com\/interac\/","https:\/\/www.linkedin.com\/company\/interac-corp\/","https:\/\/www.youtube.com\/user\/InteracBrand"]}]}},"_links":{"self":[{"href":"https:\/\/www.interac.ca\/en\/wp-json\/wp\/v2\/content\/98579","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.interac.ca\/en\/wp-json\/wp\/v2\/content"}],"about":[{"href":"https:\/\/www.interac.ca\/en\/wp-json\/wp\/v2\/types\/content"}],"author":[{"embeddable":true,"href":"https:\/\/www.interac.ca\/en\/wp-json\/wp\/v2\/users\/37"}],"version-history":[{"count":0,"href":"https:\/\/www.interac.ca\/en\/wp-json\/wp\/v2\/content\/98579\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.interac.ca\/en\/wp-json\/wp\/v2\/media\/98590"}],"wp:attachment":[{"href":"https:\/\/www.interac.ca\/en\/wp-json\/wp\/v2\/media?parent=98579"}],"wp:term":[{"taxonomy":"content-tags","embeddable":true,"href":"https:\/\/www.interac.ca\/en\/wp-json\/wp\/v2\/content-tags?post=98579"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/www.interac.ca\/en\/wp-json\/wp\/v2\/content-category?post=98579"},{"taxonomy":"spokespeople","embeddable":true,"href":"https:\/\/www.interac.ca\/en\/wp-json\/wp\/v2\/spokespeople?post=98579"},{"taxonomy":"in_the_know_post_format","embeddable":true,"href":"https:\/\/www.interac.ca\/en\/wp-json\/wp\/v2\/in_the_know_post_format?post=98579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}