{"id":85637,"date":"2021-12-17T16:32:24","date_gmt":"2021-12-17T16:32:24","guid":{"rendered":"https:\/\/interac1.wpengine.com\/?post_type=content&p=85637"},"modified":"2025-05-30T12:58:46","modified_gmt":"2025-05-30T16:58:46","slug":"transparent-billboards","status":"publish","type":"content","link":"https:\/\/www.interac.ca\/en\/content\/life\/transparent-billboards\/","title":{"rendered":"Transparent billboards celebrate HolidayLife this season"},"content":{"rendered":"\n

As Canadians celebrate the holiday season, we took a slightly different approach for billboards for our\u202fHoliday Campaign<\/a> this year. We wanted to embrace values like connection and belonging and let the ten-foot-tall transparent billboard frames at Holiday markets in Vancouver and Montr\u00e9al give visitors a window into #HolidayLife this season. In addition, large window decals in Toronto and Montr\u00e9al frame life through small business windows, which viewers can witness re-emerging. A small peek at life from both sides of the same story.<\/p>\n\n\n\n

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In Vancouver, at the\u202fVancouver Christmas Market<\/a>, the transparent billboard frame looks through to the HolidayLife Carousel, where Interac is covering the cost of carousel rides while raising funds for the Make-a-Wish Foundation, just one small thing we can do to improve our corporate social contribution.\u202f <\/p>\n\n\n\n

In Montr\u00e9al, the frame sits next to the HolidayLife Fire Pit at\u202fNo\u00ebl Montr\u00e9al<\/a>, where Interac is providing guests with a cozy place to connect with loved ones and warm up over a treat, with proceeds going to Make-a-Wish and Project 10.  <\/p>\n\n\n\n

Check out the video below and don\u2019t forget to tag\u202f@interac<\/a>\u202fin your #HolidayLife selfies! <\/p>\n\n\n\n

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