{"id":84356,"date":"2021-09-30T11:55:09","date_gmt":"2021-09-30T11:55:09","guid":{"rendered":"https:\/\/interac1.wpengine.com\/?post_type=content&#038;p=84356"},"modified":"2025-05-30T15:19:44","modified_gmt":"2025-05-30T19:19:44","slug":"interac-helps-a-toronto-brand-pivot-during-the-pandemic","status":"publish","type":"content","link":"https:\/\/www.interac.ca\/en\/content\/business\/interac-helps-a-toronto-brand-pivot-during-the-pandemic\/","title":{"rendered":"<i>Interac<\/i> helps a Toronto brand pivot during the pandemic"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Matteo\u2019s SmallBizLife\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/DscCdFI_KcI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>For many entrepreneurs, the pandemic has <a href=\"https:\/\/www.interac.ca\/content\/business\/infographic-five-trends-in-canadian-consumer-spending-during-covid-19\/\" target=\"_blank\" rel=\"noreferrer noopener\">completely shifted the business landscape<\/a>. None have felt this more than local independent businesses, many of which have been called upon to develop entirely new ways of reaching their customers.&nbsp;<\/p>\n\n\n\n<p>For made-in-Toronto menswear designer\u202f<a href=\"https:\/\/outclass.ca\/\" target=\"_blank\" rel=\"noreferrer noopener\">Outclass<\/a>, this has meant doubling down on their workload to continue serving a loyal clientele \u2014 they\u2019ve even made some hand deliveries to a front porch or two.&nbsp;<\/p>\n\n\n\n<p>Outclass is known for its more relaxed cuts, with untucked shirts, cozy sweaters and practical outerwear, which are all designed and produced in Canada. We spoke with founder Matteo Sgaramella about how he uses\u202f<em>Interac<\/em>\u202fsolutions in his day-to-day operations, and how the brand has evolved, from his early days at OCAD University to today, as he looks forward to the line being stocked at five Harry Rosen stores across the country this fall.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-it-all-started\"><strong>How it all started<\/strong><\/h2>\n\n\n\n<p>Matteo started making graffiti art as a teen, and despite being a successful artist and selling commissions of his work, he didn\u2019t see a future in that. So he decided to study graphic design at OCAD University. But his immersion in street art, skateboarding and hip-hop culture stuck with him, and he started Outclass while he was still a student. His first collection, along with the brand\u2019s wordmark logo and website, were part of his final thesis: He had even gone to the length of producing a full sample collection. When he graduated, instead of leaving the project behind, he decided to go ahead and market it.<\/p>\n\n\n\n<p>Matteo takes a hands-on approach for his brand, and it was important for him to have his garments made locally. He found his first suppliers when riding through Chinatown one day. \u201cI was just biking around and I saw somebody go up these stairs with a roll of fabric and I just followed them up. I found the owner and convinced them to make some stuff for me. And the rest is history.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-making-it-easy-to-connect-with-customers\"><strong>Making it easy to connect with customers<\/strong><\/h2>\n\n\n\n<p>Outclass had just opened its Toronto storefront six months prior to the pandemic, so it was disappointing to have to close it temporarily. Besides making <a href=\"https:\/\/www.interac.ca\/content\/business\/money-transfers-in-canada\/\" target=\"_blank\" rel=\"noreferrer noopener\">everything contactless<\/a> as part of the sanitary efforts, Matteo said the brand had to take everything online, something that was made easier because it started as an e-commerce and wholesale label.&nbsp;<\/p>\n\n\n\n<p>The company shifted to intensifying its content creation and sending newsletters, staying in contact with its customers online as much as possible. \u201cIt was just a different hustle. We were working twice as hard and just making it happen by any means. From the pandemic, we become a stronger business, because we\u2019ve learned how to adapt when we have to.\u201d&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-interac-helped-make-it-happen\"><strong>How <em>Interac<\/em> helped make it happen<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"956\" data-src=\"https:\/\/www.interac.ca\/wp-content\/smush-webp\/2021\/09\/INT_BusinessLife_Quote-2-1024x956.png.webp\" alt=\"A quote from Matteo is superimposed on a visual of him dressing a mannequin.  \" class=\"wp-image-84357 lazyload\" data-srcset=\"https:\/\/www.interac.ca\/wp-content\/smush-webp\/2021\/09\/INT_BusinessLife_Quote-2-1024x956.png.webp 1024w, https:\/\/www.interac.ca\/wp-content\/smush-webp\/2021\/09\/INT_BusinessLife_Quote-2-300x280.png.webp 300w, https:\/\/www.interac.ca\/wp-content\/smush-webp\/2021\/09\/INT_BusinessLife_Quote-2-768x717.png.webp 768w, https:\/\/www.interac.ca\/wp-content\/smush-webp\/2021\/09\/INT_BusinessLife_Quote-2.png.webp 1166w\" data-sizes=\"auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/956;\" data-original-sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Having a retail space brought an additional challenge when the storefront was closed during the holiday shopping period. But Outclass was able to sell from the front door using contactless payments.&nbsp;<\/p>\n\n\n\n<p>\u201cShifting to a more direct-to-consumer model meant we were just collecting way more payments through\u202f<a href=\"https:\/\/www.interac.ca\/business\/our-solutions\/contactless-payments\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Interac<\/em>\u202fDebit Contactless\u200b\u200b payments<\/a>. If it wasn\u2019t for\u202f<em>Interac<\/em>, I don\u2019t know how we would\u2019ve gotten through that period. We were able to do numbers that were similar to the year before.\u201d&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-supporting-the-toronto-business-community\"><strong> Supporting the Toronto business community<\/strong><\/h2>\n\n\n\n<p>Outclass does business with local suppliers and manufacturers in the Greater Toronto Area, which helps Matteo establish robust relationships with them: He can easily travel to the factories he works with and see the products, and most important, the people who make them. Part of those relationships is payment, of course, and\u202f<a href=\"https:\/\/www.interac.ca\/business\/our-solutions\/interac-e-transfer\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Interac<\/em>\u202fe-Transfer<\/a> helps make those fast and seamless.&nbsp;<\/p>\n\n\n\n<p>\u201cWe have such personal connections with our suppliers. We find it important for them to get paid quickly. We send money via\u202f<em>Interac<\/em>\u202fe-Transfer to our suppliers, because we know they get the money faster \u2013 and that\u2019s important to us.\u201d&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"956\" data-src=\"https:\/\/www.interac.ca\/wp-content\/smush-webp\/2021\/09\/INT_BusinessLife_Quote-1-1-1024x956.png.webp\" alt=\"Matteo's quote on a grey background talks about fostering personal connections with his suppliers. \" class=\"wp-image-84361 lazyload\" data-srcset=\"https:\/\/www.interac.ca\/wp-content\/smush-webp\/2021\/09\/INT_BusinessLife_Quote-1-1-1024x956.png.webp 1024w, https:\/\/www.interac.ca\/wp-content\/smush-webp\/2021\/09\/INT_BusinessLife_Quote-1-1-300x280.png.webp 300w, https:\/\/www.interac.ca\/wp-content\/smush-webp\/2021\/09\/INT_BusinessLife_Quote-1-1-768x717.png.webp 768w, https:\/\/www.interac.ca\/wp-content\/smush-webp\/2021\/09\/INT_BusinessLife_Quote-1-1.png.webp 1166w\" data-sizes=\"auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/956;\" data-original-sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-looking-ahead-making-the-most-out-of-life\"><strong> Looking ahead: Making the most out of life<\/strong><\/h2>\n\n\n\n<p>The pandemic has shifted Outclass\u2019 long-term goals, but Matteo is happy to have made it through the worst of it. On the brand\u2019s horizon: refreshing the website\u2019s design, growing their product range, as well as an expansion in Harry Rosen stores, which Matteo is very excited about.&nbsp;<\/p>\n\n\n\n<p>After spending more than a decade building the business, Matteo has learned a thing or two about how to prioritize what matters most. Since becoming a dad, he confesses having realized that life is not just about work. He likes to take the time to stop and spend time with his son, appreciating how far he\u2019s come.&nbsp;<\/p>\n\n\n\n<p>\u201cIt\u2019s important to put your head down and really focus for a few years, but it\u2019s also important to lift your head up every once in a while and take a breath, to appreciate what you\u2019ve accomplished.&nbsp;<\/p>\n\n\n\n<p>\u201cTake a moment to just soak it in and try to do that with your family or friends or loved ones\u202f\u2026 Live in the moment and know that that business is not the be-all, end-all.\u201d&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\"><strong>Discover all the tools <em>Interac<\/em> provides to small businesses like yours.<\/strong><\/p>\n\n\n\n<section id=\"button-ochre-block_63039db170fc2\" class=\"button-link\">\n    <div class=\"grid-container\">\n        \n                        <div class=\"grid-x grid-padding-x align-center\">\n                        \n            <a href=\"https:\/\/www.interac.ca\/business\/our-solutions\/\" class=\"button-ochre\" aria-label=\"Click here\">Click here<\/a>\n            \n                            <\/div>\n                    \n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>For many entrepreneurs, the pandemic has completely shifted the business landscape. None have felt this more than local independent businesses, many of which have been called upon to develop entirely new ways of reaching their customers.&nbsp; For made-in-Toronto menswear designer\u202fOutclass, this has meant doubling down on their workload to continue serving a loyal clientele \u2014&hellip;<\/p>\n","protected":false},"author":28,"featured_media":84363,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"content-tags":[279,272,300],"content-category":[189],"spokespeople":[],"in_the_know_post_format":[169],"class_list":["post-84356","content","type-content","status-publish","format-standard","has-post-thumbnail","hentry","content-tags-interac-debit","content-tags-interac-e-transfer","content-tags-small-business","content-category-business","in_the_know_post_format-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Interac\u2019s Role in Helping a Toronto Brand Navigate Pandemic Challenges<\/title>\n<meta name=\"description\" content=\"This small business used Interac Debit Contactless Payments to adapt to pandemic changes and connect with its community.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.interac.ca\/en\/content\/business\/interac-helps-a-toronto-brand-pivot-during-the-pandemic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interac helps a Toronto brand pivot during the pandemic\" \/>\n<meta property=\"og:description\" content=\"https:\/\/youtu.be\/DscCdFI_KcI For many entrepreneurs, the pandemic has completely shifted the business landscape. 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