{"id":78456,"date":"2021-05-03T03:57:00","date_gmt":"2021-05-03T03:57:00","guid":{"rendered":"https:\/\/interac1.wpengine.com\/?post_type=content&p=78456"},"modified":"2025-06-05T19:11:32","modified_gmt":"2025-06-05T23:11:32","slug":"interac-named-canadas-most-trusted-financial-services-brand","status":"publish","type":"content","link":"https:\/\/www.interac.ca\/en\/content\/working-at-interac\/interac-named-canadas-most-trusted-financial-services-brand\/","title":{"rendered":"Interac named Canada\u2019s most trusted financial services brand"},"content":{"rendered":"\n

At Interac we believe trust is the lifeblood of the new digital economy. Trust is the foundation of a prosperous and innovative society.<\/p>\n\n\n\n

Because trust is so important to us, we\u2019re deeply humbled and grateful to Canadians for recognizing Interac once again as the country\u2019s most trusted financial brand in the Gustavson Brand Trust Index. We\u2019re also proud to be included in the Top Five of companies for brand reputation for the first time on the prestigious annual list.<\/p>\n\n\n\n

Canada\u2019s most trusted financial services brand<\/strong><\/h2>\n\n\n\n

With the release of the 2021 list, Interac takes the Number One spot in the financial services category for the seventh year in a row. We\u2019ve also moved up 12 spots in the overall ranking, in a tie for fourth place among Canadians\u2019 most trusted brands.<\/p>\n\n\n\n

A project of the Peter B. Gustavson School of Business at the University of Victoria, the 2021 Brand Trust Index surveyed 8,975 Canadians in January and February about their attitudes toward 401 international, national and regional brands.<\/p>\n\n\n\n

The results showed an increase in the importance of trust overall, according to Saul Klein, dean of the Gustavson School of Business. He noted that the pandemic and other recent news events have prompted consumers to make trust an even more important aspect of brand reputation. \u201cAs the world climbs out of the pandemic, brand awareness is no longer the currency of business \u2014 consumer trust is the priority,\u201d he said.<\/p>\n\n\n\n

Because our products enable Canadians to transact conveniently while being physically apart from one another, the pandemic led to many people relying even more on their trusted relationship with us. The recent launch of our InLife brand platform<\/a> sets the stage for deepening this relationship even more. As Canadians make more and more of their transactions digitally, we want them to feel the independence, freedom and confidence that comes with being in control of their own money.<\/p>\n\n\n\n

In its analysis of the 2021 results, the team behind the Brand Trust Index noted that the financial service and insurance sectors overall enjoy a strong reputation among Canadians for protecting customers\u2019 privacy and data. That\u2019s an encouraging signal for companies like Interac that are working to bring Canadians new innovations in fintech and digital transactions, including digital ID and digital payments for transit.<\/p>\n\n\n\n

Interac is a Top 10 most trusted company according to Leger<\/strong><\/h2>\n\n\n\n

In another nod to the trusted reputation that Interac has built among Canadians, we were recognized in Leger\u2019s list of Canada\u2019s most trusted companies<\/a> earlier this year. Interac placed eighth overall in the well-known marketing analytics and polling firm\u2019s annual reputation poll of Canadians \u2014 the only financial services brand in the Top 10.<\/p>\n\n\n\n

These industry recognitions reinforce our commitment to maintain Canadians\u2019 trust and ensure that they can always access, spend and send funds securely and conveniently.<\/p>\n","protected":false},"excerpt":{"rendered":"

At Interac we believe trust is the lifeblood of the new digital economy. Trust is the foundation of a prosperous and innovative society. Because trust is so important to us, we\u2019re deeply humbled and grateful to Canadians for recognizing Interac once again as the country\u2019s most trusted financial brand in the Gustavson Brand Trust Index. We\u2019re…<\/p>\n","protected":false},"author":8,"featured_media":78457,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"content-tags":[958],"content-category":[956],"spokespeople":[],"in_the_know_post_format":[169],"class_list":["post-78456","content","type-content","status-publish","format-standard","has-post-thumbnail","hentry","content-tags-culture-community","content-category-working-at-interac","in_the_know_post_format-article"],"acf":[],"yoast_head":"\nInterac named one of Canada\u2019s most trusted brands<\/title>\n<meta name=\"description\" content=\"Interac once again named Canada\u2019s most trusted financial services brand, with the fourth-highest brand reputation, in the 2021 Gustavson Brand Trust Index.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.interac.ca\/en\/content\/working-at-interac\/interac-named-canadas-most-trusted-financial-services-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interac named Canada\u2019s most trusted financial services brand\" \/>\n<meta property=\"og:description\" content=\"At Interac we believe trust is the lifeblood of the new digital economy. 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