{"id":76074,"date":"2021-03-30T10:00:00","date_gmt":"2021-03-30T10:00:00","guid":{"rendered":"https:\/\/interac1.wpengine.com\/content\/%content-category%\/when-you-are-in-control-you-get-more-out-of-life-interac-launches-new-inlife-brand-platform\/"},"modified":"2025-05-30T16:50:02","modified_gmt":"2025-05-30T20:50:02","slug":"when-you-are-in-control-you-get-more-out-of-life-interac-launches-new-inlife-brand-platform","status":"publish","type":"content","link":"https:\/\/www.interac.ca\/en\/content\/news\/when-you-are-in-control-you-get-more-out-of-life-interac-launches-new-inlife-brand-platform\/","title":{"rendered":"When you are in control, you get more out of life: Interac launches new InLife brand platform"},"content":{"rendered":"

Uniquely Canadian brand refreshes iconic brandmark and positioning for future growth <\/em><\/strong><\/p>\n

Toronto, Ontario (March 30, 2021)<\/strong> \u2013 Building on its equity as one of Canada\u2019s most trusted financial brands1<\/sup>, Interac is connecting Canadians to important everyday experiences. After a year filled with unpredictability, the new Interac <\/em>\u2018InLifeTM<\/sup>\u2019 brand platform demonstrates how Canadians can live life to the fullest while staying in control by using their own money.<\/p>\n

Technology has made it possible for Canadians to direct and shape their life experiences based on whatever means the most to them. No longer are people expected to follow an expected path to getting more out of life \u2013 the enjoyment of life is defined singularly by each Canadian. If happiness means ditching a corporate job and freelancing from home \u2013 a van that travels coast to coast \u2013 it can be done. If it means finding a vintage treasure and refinishing it to sell to a customer in need, that can be done, too. Today\u2019s Interac technology means Canadians can access, spend and send funds from wherever makes them the happiest in life.<\/p>\n

\u201cWe are living through an important moment in history where people are re-examining what brings them joy: health, family and control over life are concepts that have taken on new meaning,\u201d said William Keliehor, Chief Commercial Officer at Interac. \u201cSince the onset of COVID-19 in Canada our focus at Interac has been on enabling and empowering millions of different payment experiences for Canadians and supporting businesses\u2019 and consumers\u2019 accelerated use of digital payments. Our new brand reflects the shared experiences and seamless digital moments that allowed us to build a deeper emotional connection with Canadians.\u201d<\/p>\n

\u201cAfter this challenging year, Canadians see themselves depicted in the new brand, creating meaningful experiences and embracing simplicities that help them get more out of life,\u201d said Andrea Danovitch, Associate Vice President, Marketing & Brand at Interac. \u201cThrough research we heard clearly that Interac plays a pivotal role in providing financial control and confidence along the path of life. As our business evolves, the InLife platform sets the stage for the changing way that Canadians are digitally transacting. Interac wants to continue to be the intersection point for enabling these life experiences.\u201d<\/p>\n

Interac <\/em><\/strong>InLife<\/strong>TM<\/sup> Brand Platform<\/strong><\/p>\n

The new \u2018InLifeTM<\/sup>\u2019 brand platform inspires Canadians to live an enriched life within their means, while focussing on a younger, tech-savvy audience. The platform is supported by an inspirational new launch campaign, tagline, and refreshed brand identity.<\/p>\n

The integrated launch campaign, developed by agency partner Zulu Alpha Kilo with media buying managed by Media Experts features stories of individuals living an \u2018Interac<\/em> Life\u2019 – a life made freer, simpler and more enjoyable by using their own money. In \u2018Van Life\u2019, Interac tells the story of a young woman who has left her stressful life in the city for the freedom and simplicity of life on the road. We see how using Interac helps her stay in control, whether paying for a bite on the go with Interac<\/em>\u00ae Debit contactless payments or getting paid for remote work with Interac<\/em> e-Transfer\u00ae, a product that has experienced exponential growth since the onset of COVID-19.<\/p>\n

Meanwhile, \u2018Vintage Life\u2019 tells the heartwarming story of a woman who refurbishes vintage finds for others and gets paid with Interac<\/em> e-Transfer, another common trend amongst small businesses this year. The campaign further demonstrates how real Canadians are bringing their passions to life with Interac<\/em> by collaborating with six local influencers. A range of backgrounds and interests will come together to create a content mix including a TikTok takeover compilation.<\/p>\n

The refreshed brand identity, also developed by Zulu, humanizes and adds warmth to the payment technology brand introducing curated lifestyle imagery and a powerful tagline treatment: \u2018InLife\u2019.<\/p>\n

\u201c\u2019InLife\u2019 provides a fresh lens to view the role of Interac in the everyday lives of Canadians,\u201d said Wain Choi, Executive Creative Director at Zulu Alpha Kilo. \u201cAn elevated visual identity was key to deliver on our brand promise of getting more out of life. By incorporating the name Interac <\/em>into ‘life\u2019 we visually reflect this.\u201d<\/p>\n

The launch campaign also includes mixed-length YouTube content, social-first videos, influencer partnerships, and a TikTok takeover. The brand story will be further enlivened by a behavioural science study conducted by Hill+Knowlton Strategies.<\/p>\n

View <\/em>VanLife<\/em><\/a> spot<\/em><\/p>\n

View <\/em>VintageLife<\/em><\/a> spot<\/em><\/p>\n

Media and partners are welcome to use the new Interac <\/em>brandmark in all published materials about Interac Corp. Brand assets can be accessed by speaking with a member of the Interac media team. Please contact media@interac.ca.<\/p>\n

Brand Evolution<\/strong><\/p>\n

2021 \u2013 Interac launches \u2018InLIfe\u2019 brand platform that showcases when you\u2019re in control of your money, it\u2019s easier to make the most out of life.<\/p>\n

2017 – Interac launched its ‘Own your world\u201d brand platform that recognized the shift in payment technology and assured Canadians they could still pay with their own money however they choose to pay with secure payment solutions from Interac.<\/p>\n

2014 – Interac launched its \u2018Be in the black\u2019 campaign to communicate the benefits of paying with your own money versus paying with credit.<\/p>\n

About Interac Corp.<\/strong>
\nInterac Corp. empowers Canadians to transact digitally with confidence by providing payment and value exchange services rooted in security, reliability, and efficiency. As a leader in digital security and authentication alongside our subsidiary, 2Keys Corporation, security is the core of everything we do. Through our world-class privacy, fraud mitigation and governance expertise, we help keep Canadian customers safe and secure when transacting with Interac. With nearly 300 financial institutions connected to our network, Canadians choose Interac products an average of 18 million times a day to pay and exchange money. Interac is committed to championing workplace culture and corporate citizenship based on the principles of responsibility, diversity and inclusion. We are proud to be one of Canada\u2019s leading and most trusted financial brands. For more information, visit newsroom.interac.ca<\/a><\/p>\n

Interac<\/i> and <\/i>Interac<\/i> e-Transfer are registered trade-marks and the Interac<\/i> logo and InLife<\/i> design are trade-marks of Interac Corp. Used under licence.<\/div>\n

1 <\/sup>The Gustavson Brand Trust Index (GBTI)  <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Uniquely Canadian brand refreshes iconic brandmark and positioning for future growth Toronto, Ontario (March 30, 2021) \u2013 Building on its equity as one of Canada\u2019s most trusted financial brands1, Interac is connecting Canadians to important everyday experiences. After a year filled with unpredictability, the new Interac \u2018InLifeTM\u2019 brand platform demonstrates how Canadians can live life to…<\/p>\n","protected":false},"author":1,"featured_media":79886,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"content-tags":[279,272,294],"content-category":[193],"spokespeople":[],"in_the_know_post_format":[173],"class_list":["post-76074","content","type-content","status-publish","format-standard","has-post-thumbnail","hentry","content-tags-interac-debit","content-tags-interac-e-transfer","content-tags-trends","content-category-news","in_the_know_post_format-press-release"],"acf":[],"yoast_head":"\nInterac Launches New InLife Brand Platform<\/title>\n<meta name=\"description\" content=\"Learn how Interac is connecting Canadians to important everyday experiences through the InLife brand platform.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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