{"id":75590,"date":"2020-07-21T16:33:00","date_gmt":"2020-07-21T16:33:00","guid":{"rendered":"https:\/\/interac1.wpengine.com\/content\/%content-category%\/interac-named-one-of-canadas-most-trusted-financial-services-brands\/"},"modified":"2025-05-30T18:35:56","modified_gmt":"2025-05-30T22:35:56","slug":"interac-named-one-of-canadas-most-trusted-financial-services-brands","status":"publish","type":"content","link":"https:\/\/www.interac.ca\/en\/content\/news\/interac-named-one-of-canadas-most-trusted-financial-services-brands\/","title":{"rendered":"Interac named one of Canada\u2019s most trusted financial services brands"},"content":{"rendered":"

Trust is a key priority for our business, one we hold at the core of everything we do. That\u2019s one of the reasons we\u2019re chosen 18 million times a day to pay and move money.<\/p>\n

One of the Most Trusted Brands in Canada<\/strong><\/h3>\n

Interac Corp. has been recognized as one of the most trusted brands in Canada. According to The Gustavson Brand Trust Index (GBTI)<\/a>, presented by the Peter B. Gustavson School of Business at the University of Victoria, Interac is tied for the #1 most trusted financial services brand, topping the list for the sixth consecutive year.<\/p>\n

Strengthening Trust During Crises<\/strong><\/h3>\n

In light of the COVID-19 pandemic, GBTI conducted a follow-up study of Canadian consumers to evaluate whether or not the level of trust they had with brands changed during the pandemic. In the follow-up report, Interac was rated the 7th<\/sup> most trusted brand in Canada. These findings come as COVID-19 accelerates the shift to digital payments across Canada<\/a>. Since mid-March, first-time Interac <\/em>e-Transfer<\/a>\u00ae users increased by 43 per cent and the average number of transactions increased by 9 per cent compared to the same time last year.  While Canadians were using these methods regularly pre-pandemic, a surge in growth of new users on the Interac <\/em>e-Transfer platform suggests that the shift to digital will last beyond pandemic measures. In April, a record-setting 61.3 million Interac <\/em>e-Transfer transactions took place.<\/p>\n

Interac has been a trusted and secure Canadian brand for over 35 years and plays a critical role in the Canadian economy. In 2019, Canadians used Interac products to move $427 billion across 6.1 billion transactions. As an organization, Interac works hard to keep Canadians\u2019 money safe and has invested in world-class fraud prevention. Interac has one of the lowest fraud rates globally.<\/p>\n

During times of crisis, trust matters more than ever. It plays a critical role in Canadian society and Interac is proud to be recognized as an organization Canadians can count on. Ensuring Canadian businesses and consumers can transact securely isn\u2019t just a business priority \u2013 it\u2019s at the core of everything we do.<\/p>\n

How Trust Was Measured<\/strong><\/h3>\n

GBTI measured five different dimensions of trust that influence whether consumers recommend a brand to their networks:<\/p>\n

Brand Trust:<\/strong> consumer perceptions of whether or not the brand is trustworthy and acts with integrity.<\/p>\n

Functional Trust:<\/strong> consumer perceptions on how well the brand performs (delivers on its core promises).<\/p>\n

Value-based Trust:<\/strong> consumer perceptions of the brand\u2019s social responsibility.<\/p>\n

Relationship Trust:<\/strong> consumer perception of how the brand interacts with its customers.<\/p>\n

Word of mouth:<\/strong> the extent to which consumers recommend the brand to others.<\/p>\n","protected":false},"excerpt":{"rendered":"

Trust is a key priority for our business, one we hold at the core of everything we do. That\u2019s one of the reasons we\u2019re chosen 18 million times a day to pay and move money. One of the Most Trusted Brands in Canada Interac Corp. has been recognized as one of the most trusted brands…<\/p>\n","protected":false},"author":1,"featured_media":75591,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"content-tags":[958,952],"content-category":[193],"spokespeople":[],"in_the_know_post_format":[169],"class_list":["post-75590","content","type-content","status-publish","format-standard","has-post-thumbnail","hentry","content-tags-culture-community","content-tags-enterprise-and-government","content-category-news","in_the_know_post_format-article"],"acf":[],"yoast_head":"\nInterac among Canada's Most Trusted Financial Service Brands<\/title>\n<meta name=\"description\" content=\"Interac named the most trusted Financial Services brand in Canada.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.interac.ca\/en\/content\/news\/interac-named-one-of-canadas-most-trusted-financial-services-brands\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interac named one of Canada\u2019s most trusted financial services brands\" \/>\n<meta property=\"og:description\" content=\"Trust is a key priority for our business, one we hold at the core of everything we do. 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