{"id":74804,"date":"2019-10-07T13:29:00","date_gmt":"2019-10-07T13:29:00","guid":{"rendered":"https:\/\/interac1.wpengine.com\/content\/%content-category%\/video-knowing-your-customers-faster-with-edwina-johnson\/"},"modified":"2025-09-18T13:04:54","modified_gmt":"2025-09-18T17:04:54","slug":"video-knowing-your-customers-faster-with-edwina-johnson","status":"publish","type":"content","link":"https:\/\/www.interac.ca\/en\/content\/business\/video-knowing-your-customers-faster-with-edwina-johnson\/","title":{"rendered":"Knowing your customers, faster with Edwina Johnson"},"content":{"rendered":"<p>Application programming interfaces (APIs) allow systems initially built for single use cases to be re-defined as platforms, their core functionality offered to outside developers to discover new uses and new value propositions for their original technology. We spoke with <strong>Edwina Johnson<\/strong>, Chief Operating Officer at Alloy and to learn how APIs can help make more automated decisions to improve customer experience, reduce fraud and create new business opportunities.<\/p>\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls src=\"https:\/\/www.interac.ca\/wp-content\/uploads\/2021\/05\/Edwina-Johnson.mp4\"><\/video><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Application programming interfaces (APIs) allow systems initially built for single use cases to be re-defined as platforms, their core functionality offered to outside developers to discover new uses and new value propositions for their original technology. We spoke with Edwina Johnson, Chief Operating Officer at Alloy and to learn how APIs can help make more&hellip;<\/p>\n","protected":false},"author":1,"featured_media":74805,"template":"","format":"video","meta":{"_acf_changed":false,"footnotes":""},"content-tags":[945,300],"content-category":[189],"spokespeople":[],"in_the_know_post_format":[175],"class_list":["post-74804","content","type-content","status-publish","format-video","has-post-thumbnail","hentry","content-tags-fraud-security","content-tags-small-business","content-category-business","in_the_know_post_format-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Knowing your customers, faster with Edwina Johnson - Interac<\/title>\n<meta name=\"description\" content=\"Edwina Johnson shares how digital ID helps businesses verify customers faster - enhancing trust, speed, and user experience in Canada.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.interac.ca\/en\/content\/business\/video-knowing-your-customers-faster-with-edwina-johnson\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Knowing your customers, faster with Edwina Johnson\" \/>\n<meta property=\"og:description\" content=\"Application programming interfaces (APIs) allow systems initially built for single use cases to be re-defined as platforms, their core functionality\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.interac.ca\/en\/content\/business\/video-knowing-your-customers-faster-with-edwina-johnson\/\" \/>\n<meta property=\"og:site_name\" content=\"Interac\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/interac\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-18T17:04:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.interac.ca\/wp-content\/uploads\/2021\/05\/Screen-Shot-2019-10-07-at-9.32.40-AM-4-1024x600.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@interac\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.interac.ca\\\/en\\\/content\\\/business\\\/video-knowing-your-customers-faster-with-edwina-johnson\\\/\",\"url\":\"https:\\\/\\\/www.interac.ca\\\/en\\\/content\\\/business\\\/video-knowing-your-customers-faster-with-edwina-johnson\\\/\",\"name\":\"Knowing your customers, faster with Edwina Johnson - 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