{"id":74273,"date":"2014-07-04T01:20:00","date_gmt":"2014-07-04T01:20:00","guid":{"rendered":"https:\/\/interac1.wpengine.com\/content\/%content-category%\/ninety-percent-of-torontonians-plan-to-dine-at-sit-down-restaurants-this-summer\/"},"modified":"2025-05-30T14:22:22","modified_gmt":"2025-05-30T18:22:22","slug":"ninety-percent-of-torontonians-plan-to-dine-at-sit-down-restaurants-this-summer","status":"publish","type":"content","link":"https:\/\/www.interac.ca\/en\/content\/news\/ninety-percent-of-torontonians-plan-to-dine-at-sit-down-restaurants-this-summer\/","title":{"rendered":"Ninety percent of Torontonians plan to dine at sit-down restaurants this summer"},"content":{"rendered":"

Survey commissioned by Interac Association, Presenting Sponsor of Summerlicious, reveals GTA dining trends<\/strong><\/p>\n

TORONTO, July 3, 2014<\/strong> \u2013 Bistros, caf\u00e9s, pubs and eateries will be busy this summer with nine out of 10 Torontonians anticipating dining out at sit-down restaurants, according to a new survey by Interac Association. And there\u2019s further good news for restaurateurs: six out of 10 Torontonians say the city\u2019s dining scene has improved since last year.<\/p>\n

Interac Association, presenting sponsor of Summerlicious, released the findings to coincide with the launch of the City of Toronto produced culinary celebration, which kicks off tomorrow and runs to July 20. Interac Association is also pleased to announce that, as part of the sponsorship, for every Summerlicious meal purchased with Interac<\/em> Debit, it will donate one dollar to Second Harvest, Canada\u2019s largest food rescue program, up to a value of $30,000. This donation provides 60,000 meals for Second Harvest\u2019s more than 200 agencies in Toronto.<\/p>\n

\u201cFollowing our inaugural sponsorship of Winterlicious, we are delighted to act as Presenting Sponsor of Summerlicious and introduce this new charitable component to our sponsorship,\u201d said Caroline Hubberstey, Head of External Affairs, Interac Association and Acxsys Corporation. \u201cWhen consumers choose to pay with Interac<\/em> Debit, they not only help Toronto\u2019s Second Harvest, they also help the restaurateur\u2019s bottom line by choosing a payment method that is secure, convenient \u2013 and low-cost.\u201d<\/p>\n

The survey, conducted by Strategic Counsel in June 2014, found most GTA residents don\u2019t view themselves as adventurous or sophisticated diners. Almost half (46 percent) consider themselves \u201ccasual and comfortable\u201d diners, one-in-five (21 percent) see themselves as \u201cfamily-friendly\u201d diners and one-in-10 say they\u2019re \u201clocal and sustainable\u201d diners.<\/p>\n

Nearly all (97 percent) Torontonians said that \u201cquality of food\u201d was an important factor when dining at a sit-down restaurant important, followed by good value (74 percent) and good service (70 percent).<\/p>\n

As for choosing where to go, GTA diners overwhelmingly (91 percent) said friends and family recommendations influence their restaurant decision, followed by overall buzz (49 percent) and online reviews (46 percent), such as TripAdvisor*, Yelp**, OpenTable+, Urbanspoon++ and Chowhound. Torontonians also value restaurant reviews from newspapers or magazines (36 percent) and those found on social media (16 percent), such as Twitter^ or Facebook^^<\/p>\n

The survey also revealed that more than one-third (36 percent) of diners sometimes snap a picture of their meal to share on social media. Starting July 4, online foodies can tweet or Instagram a review of their Summerlicious experience with the hashtag #InteracFoodCritic for a chance to win a daily prize of $200.<\/p>\n

The omnibus survey was conducted by The Strategic Counsel among a representative sample of 600 adult residents (age 18 and over) in the Greater Toronto Area. The survey was conducted online between June 11th and 16th, 2014. A probability sample of this size would yield results accurate to \u00b1 3.1 per cent, 19 times out of 20.<\/p>\n

About Interac Association and Acxsys Corporation<\/strong><\/h4>\n

A recognized world leader in debit card services, Interac Association is responsible for the development and operations of the Interac<\/em> network, a national payment network that allows Canadians to access their money through Interac<\/em> Cash at 60,000 Automated Banking Machines and Interac<\/em> Debit at 766,000 point-of-sale terminals across Canada. Interac<\/em> Flash, a secure contactless enhancement of Interac<\/em> Debit, allows Canadians to pay for items instantly with their Interac<\/em> chip debit card at a reader that supports Interac<\/em> Flash.<\/p>\n

Interac Association was founded in 1984 and is comprised of a diverse membership that includes banks, trust companies, credit unions, caisses populaires, merchants, and technology and payment related companies.<\/p>\n

Other related services offered by Acxsys Corporation, whose shareholders are the architects of the Interac<\/em> network, include: Interac<\/em> Online, for secure online payments made directly from a bank account; Interac<\/em> e-Transfer, for the transfer of money from one person’s bank account to another person’s bank account using an email address or mobile phone number; and international services, which provide Canadian cardholders with point-of-sale access at nearly 2 million U.S. retailers, and PULSE, Discover, Diners Club International and UnionPay cardholders access to ABMs in Canada.<\/p>\n

About Summerlicious<\/strong><\/h4>\n

Summerlicious, presented by Interac Association, offers diners unique, three-course prix fixe lunch and dinner menus at exceptional value, served at more than 200 of Toronto’s top restaurants from July 4 to 20.<\/p>\n

Since Winterlicious and Summerlicious launched in 2003, about 4.6 million meals have been served with more than $200 million in economic activity generated for the local restaurant industry. The Licious programs are produced by the City of Toronto.
\nMore information about Summerlicious, including a complete list of restaurants and menus is available at http:\/\/www.toronto.ca\/summerlicious.<\/a> Follow Summerlicious on twitter @LiciousTO (#LiciousTO), facebook.com\/LiciousTO and instagram.com\/liciousTO.<\/p>\n","protected":false},"excerpt":{"rendered":"

TORONTO, July 3, 2014\u00a0\u2013 Bistros, caf\u00e9s, pubs and eateries will be busy this summer with nine out of 10 Torontonians anticipating dining out at sit-down restaurants, according to a new survey by Interac Association. And there\u2019s further good news for restaurateurs: six out of 10 Torontonians say the city\u2019s dining scene has improved since last year. [Read more]<\/p>\n","protected":false},"author":1,"featured_media":78702,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"content-tags":[279,294],"content-category":[193],"spokespeople":[],"in_the_know_post_format":[173],"class_list":["post-74273","content","type-content","status-publish","format-standard","has-post-thumbnail","hentry","content-tags-interac-debit","content-tags-trends","content-category-news","in_the_know_post_format-press-release"],"acf":[],"yoast_head":"\nNinety percent of Torontonians plan to dine at sit-down restaurants this summer - Interac<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.interac.ca\/en\/content\/news\/ninety-percent-of-torontonians-plan-to-dine-at-sit-down-restaurants-this-summer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ninety percent of Torontonians plan to dine at sit-down restaurants this summer\" \/>\n<meta property=\"og:description\" content=\"TORONTO, July 3, 2014\u00a0\u2013 Bistros, caf\u00e9s, pubs and eateries will be busy this summer with nine out of 10 Torontonians anticipating dining out at sit-down restaurants, according to a new survey by Interac Association. 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