{"id":228503,"date":"2026-04-21T16:45:23","date_gmt":"2026-04-21T20:45:23","guid":{"rendered":"https:\/\/www.interac.ca\/?post_type=content&#038;p=228503"},"modified":"2026-04-21T16:54:00","modified_gmt":"2026-04-21T20:54:00","slug":"everyday-trust-datafication-and-canadas-digital-sovereignty-with-wendy-wong","status":"publish","type":"content","link":"https:\/\/www.interac.ca\/en\/content\/business\/everyday-trust-datafication-and-canadas-digital-sovereignty-with-wendy-wong\/","title":{"rendered":"Everyday Trust: \u2018Datafication\u2019 and Canada\u2019s digital sovereignty with Wendy Wong"},"content":{"rendered":"\n<p>The transition from analog to digital sources of information opened up a new world of possibilities for Canadians and Canadian entities and connected us to a global market for commerce and ideas. I believe that transformation is changing lives for the better and will continue to create prosperity for generations to come.<\/p>\n\n\n\n<p>But as Dr. Wendy Wong and I discussed in the latest conversation for <em>Everyday Trust<\/em>, living a digital life also entails leaving behind a trail of data. And if people don\u2019t trust what\u2019s being done with it, that skepticism can harden into backlash and eventually disengagement from digital platforms. That presents a risk for our economic progress. As questions about foreign control of data infrastructure move from abstract policy debates into everyday Canadian conversation, the stakes of getting \u201cdatafication\u201d right have never felt more immediate.<\/p>\n\n\n\n<p>The datafication of our daily existence is a terrific subject for <a href=\"https:\/\/www.interac.ca\/en\/content\/ideas\/everyday-trust\/\"><em>Everyday Trust<\/em><\/a>, a series of conversations I hold with leading thinkers about the role of trust in a rapidly changing technology landscape. (Because without trust, people won\u2019t adopt and use the emerging technologies that can deliver <a href=\"https:\/\/www.interac.ca\/en\/content\/business\/what-digital-prosperity-really-means-for-canada\/\">digital prosperity<\/a>.)<\/p>\n\n\n\n<p>Wendy is a professor of political science and the Principal\u2019s Research Chair at the University of British Columbia, Okanagan. She holds a Ph.D in Political Science from the University of California, San Diego. Her research focuses on global governance, emerging technologies and how data shapes autonomy, equality and justice \u2014&nbsp;as you can read about in her Balsillie Prize-winning book, <a href=\"https:\/\/mitpress.mit.edu\/9780262048576\/we-the-data\/\"><em>We, the Data: Human Rights in a Digital Age<\/em><\/a>.<\/p>\n\n\n\n<p>Here are the big takeaways from our talk about the datafication of daily life. (And as always, you can also watch our full conversation.)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-everyday-life-has-become-datafied\">1. Everyday life has become \u2018datafied\u2019<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-9-16 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Everyday Trust S03 | E01 | The Datafication of Daily Life\" width=\"422\" height=\"750\" src=\"https:\/\/www.youtube.com\/embed\/l-qUuelxUY0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>What makes our lives different from those of decades past, Wendy observed, is our moment-to-moment connection to the internet through digital devices. \u201cWe&#8217;re now creating data about almost everything that we do, whether we know it or not,\u201d she said. That means \u201calmost every one of our decisions, our actions \u2014&nbsp;even to some extent just our thoughts and our values \u2014&nbsp;are being reflected in the digital world.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"819\" height=\"1024\" data-src=\"https:\/\/www.interac.ca\/wp-content\/smush-webp\/2026\/04\/INT_Everyday-Trust_S3_E1_Wendy-Wong-Quote-819x1024.png.webp\" alt=\"\" class=\"wp-image-228513 lazyload\" style=\"--smush-placeholder-width: 819px; --smush-placeholder-aspect-ratio: 819\/1024;aspect-ratio:0.7998125439350152;width:422px;height:auto\" data-srcset=\"https:\/\/www.interac.ca\/wp-content\/smush-webp\/2026\/04\/INT_Everyday-Trust_S3_E1_Wendy-Wong-Quote-819x1024.png.webp 819w, https:\/\/www.interac.ca\/wp-content\/smush-webp\/2026\/04\/INT_Everyday-Trust_S3_E1_Wendy-Wong-Quote-240x300.png.webp 240w, https:\/\/www.interac.ca\/wp-content\/smush-webp\/2026\/04\/INT_Everyday-Trust_S3_E1_Wendy-Wong-Quote-768x960.png.webp 768w, https:\/\/www.interac.ca\/wp-content\/smush-webp\/2026\/04\/INT_Everyday-Trust_S3_E1_Wendy-Wong-Quote.png.webp 1080w\" data-sizes=\"auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" data-original-sizes=\"(max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n\n\n<p>Once generated, that data takes on a life of its own. Data sets, Wendy continued, are \u201cbeing traded and sold and repackaged for other reasons, which makes them relatively immortal compared to our flesh-and-blood selves. Data can go on forever.\u201d<\/p>\n\n\n\n<p>Some people are unaware of this continuous creation of data, while for others it could engender mistrust and suspicion around new technologies. At Interac, we know this data collection and privacy can be <a href=\"https:\/\/www.interac.ca\/en\/content\/news\/canadians-have-lost-confidence-in-the-privacy-of-their-personal-data-interac-survey-finds\/\">a source of concern for many Canadians<\/a>. As an example, Wendy and I talked about how a simple thing like installing a digital doorbell generates data. That\u2019s&nbsp;not necessarily a nefarious thing, Wendy noted, but it could be unsettling for some.&nbsp;<\/p>\n\n\n\n<p>In short, most people experience digital systems as seamless and intuitive \u2014&nbsp;that&#8217;s how they&#8217;re designed when they&#8217;re designed well. But the simplicity of the interface can mask how much is really happening under the surface,&nbsp;including the collection of data.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-nbsp-trust-is-vulnerable-in-a-digital-age\">2.&nbsp;Trust is vulnerable in a digital age<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-9-16 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Everyday Trust S03 | E01 | Trust in the Digital Age\" width=\"422\" height=\"750\" src=\"https:\/\/www.youtube.com\/embed\/-WAcvRT2sXA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>We often use the word \u201ctrust\u201d as a term to describe feelings of safety and reassurance. We know a lot of people have lost trust in established institutions as well as new digital experiences and services. For many Canadians, figuring out whom and what to trust is an everyday challenge.<\/p>\n\n\n\n<p>Wendy also pointed out how the vast array of choices in a connected global marketplace can be a source of mistrust. In a world of \u201cmany brands, many alternatives,\u201d it can take some time for people to figure out which entities are trustworthy.<\/p>\n\n\n\n<p>\u201cWe&#8217;ve become unmoored from the comfort and the reliance on expertise or established institutions,\u201d Wendy said. \u201cWhich is not to say that that&#8217;s a bad thing, but it certainly does introduce a lot of uncertainty.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-nbsp-we-re-seeing-big-tech-playing-a-government-like-role\">3.&nbsp;We\u2019re seeing Big Tech playing a government-like role<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-9-16 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Everyday Trust S03 | E01 | Big Tech as Our New Governors\" width=\"422\" height=\"750\" src=\"https:\/\/www.youtube.com\/embed\/-urUvB6Y7_Y?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>The networks and the major platform companies often now define how we access information, how we pay, how we verify ourselves and generally how we interact digitally. The design choices of these large companies are quietly shaping our behaviour and the rules that are embedded within those systems.<\/p>\n\n\n\n<p>Said Wendy, \u201cThrough technological advance and through social and political change, there are actors out there that actually perhaps govern us even more intensively, and more on a second-to-second basis, than any government could \u2014 because of how much we use platforms in our lives, because of how datafied our lives have become.\u201d<\/p>\n\n\n\n<p>Acting as a major player in a digital economy means being a steward of data, in other words. It means thinking carefully about the rights that people should enjoy around how their data is created and handled. It\u2019s a serious responsibility, and one we take seriously at Interac.<\/p>\n\n\n\n<p>Entities that don\u2019t invest in this thinking risk the erosion of trust. People might still use their systems, but feel more and more uneasy about it over time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-nbsp-digital-sovereignty-means-keeping-data-in-canadian-hands\">4.&nbsp;Digital sovereignty means keeping data in Canadian hands<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-9-16 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Everyday Trust S03 | E01 | Sovereignty, Trust, and Canadian Prosperity\" width=\"422\" height=\"750\" src=\"https:\/\/www.youtube.com\/embed\/uPgbv7s6Z-o?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>The concentration of data power in a small number of platforms is not just a governance challenge. And digital sovereignty, I&#8217;d argue, shouldn&#8217;t be treated as an abstract policy question because it shows up in practically everything we do. It shows up in who controls our identity systems, who governs our data flows and who owns the rails that our financial systems run on.<\/p>\n\n\n\n<p>For my part, I\u2019ve been thinking about the concentration of power in entities that reside outside of Canada as <a href=\"https:\/\/www.interac.ca\/en\/content\/business\/a-turning-point-for-canadas-economic-sovereignty\/\">a turning point for our digital sovereignty<\/a>. I believe it\u2019s critical to retain domestic control over the gears that make our economy turn. If Canada doesn&#8217;t take digital sovereignty seriously, we risk losing more than just technical capabilities. We risk losing control of some of the core things that are precious to us.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"819\" height=\"1024\" data-src=\"https:\/\/www.interac.ca\/wp-content\/smush-webp\/2026\/04\/INT_Everyday-Trust_S3_E2_Quote-9-819x1024.png.webp\" alt=\"\" class=\"wp-image-228514 lazyload\" style=\"--smush-placeholder-width: 819px; --smush-placeholder-aspect-ratio: 819\/1024;width:433px;height:auto\" data-srcset=\"https:\/\/www.interac.ca\/wp-content\/smush-webp\/2026\/04\/INT_Everyday-Trust_S3_E2_Quote-9-819x1024.png.webp 819w, https:\/\/www.interac.ca\/wp-content\/smush-webp\/2026\/04\/INT_Everyday-Trust_S3_E2_Quote-9-240x300.png.webp 240w, https:\/\/www.interac.ca\/wp-content\/smush-webp\/2026\/04\/INT_Everyday-Trust_S3_E2_Quote-9-768x960.png.webp 768w, https:\/\/www.interac.ca\/wp-content\/smush-webp\/2026\/04\/INT_Everyday-Trust_S3_E2_Quote-9.png.webp 1080w\" data-sizes=\"auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" data-original-sizes=\"(max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n\n\n<p>And if those foundational elements sit in foreign hands, it means our data resides elsewhere \u2014 and the associated economic activity is too. That\u2019s a challenge not just for sovereignty, but for Canadian prosperity.<\/p>\n\n\n\n<p>Because ultimately, this isn&#8217;t just about the solutions \u2014 it&#8217;s about Canadian values. It&#8217;s our values that are enshrined in those systems. And sovereignty, trust and prosperity are all interconnected: a country that doesn&#8217;t control a digital backbone can&#8217;t fully control its future.<\/p>\n\n\n\n<p>Being 100 per cent Canadian is a point of pride for us at Interac. We\u2019re one of the few thriving domestic financial services ecosystems around the world. We like to describe our capabilities as \u201cby Canadians. For Canadians.\u201d<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-nbsp-growth-is-compatible-with-canadian-values\">5.&nbsp;Growth is compatible with Canadian values<\/h3>\n\n\n\n<p>I closed by asking Wendy how responsible datafication would look, in an ideal world. Her answer centred on preserving what matters most: autonomy, equality and community \u2014 not as static ideals, but as fluid principles for a world in which the digital and the analog are increasingly inseparable.<\/p>\n\n\n\n<p>Getting datafication right, as we both agreed, isn&#8217;t just about deploying better technology. &#8220;What&#8217;s easy is not always right, and what&#8217;s right is not always easy, and we have to figure out the balance of that,&#8221; Wendy said.<\/p>\n\n\n\n<p>Ultimately, I think our responses to the questions around datafication are going to be built on Canadian values like sovereignty, equity, trust and prosperity. And to be honest, while the questions around datafication are challenging, I\u2019m bullish on our ability to resolve them in a way that\u2019s fair and right for Canada. After all, we have a legacy of creating systems that shape our economic resilience and build our long-term prosperity \u2014 while preserving Canadian values and creating opportunity for all Canadians.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Want to listen to Everyday Trust? Check out the full episode below.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Everyday Trust S03 | E01 | \u2018Datafication\u2019 and Canada\u2019s digital sovereignty\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/QoiqI4SeqGk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The transition from analog to digital sources of information opened up a new world of possibilities for Canadians and Canadian entities and connected us to a global market for commerce and ideas. I believe that transformation is changing lives for the better and will continue to create prosperity for generations to come. But as Dr.&hellip;<\/p>\n","protected":false},"author":50,"featured_media":228504,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"content-tags":[294],"content-category":[189],"spokespeople":[635],"in_the_know_post_format":[169],"class_list":["post-228503","content","type-content","status-publish","format-standard","has-post-thumbnail","hentry","content-tags-trends","content-category-business","spokespeople-debbie-gamble","in_the_know_post_format-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Interac Everyday Trust: On Datafication<\/title>\n<meta name=\"description\" content=\"Debbie Gamble hosts Wendy Wong of the University of British Columbia to talk about the \u201cdatafication\u201d of Canadian life and digital sovereignty.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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