{"id":145881,"date":"2023-11-27T08:47:16","date_gmt":"2023-11-27T13:47:16","guid":{"rendered":"https:\/\/interac1.wpengine.com\/?post_type=content&#038;p=145881"},"modified":"2025-05-30T15:17:13","modified_gmt":"2025-05-30T19:17:13","slug":"how-interac-is-bringing-innovation-to-another-critical-frontier-digital-verification","status":"publish","type":"content","link":"https:\/\/www.interac.ca\/en\/content\/business\/how-interac-is-bringing-innovation-to-another-critical-frontier-digital-verification\/","title":{"rendered":"How Interac is bringing innovation to another critical frontier: digital verification"},"content":{"rendered":"\n<p>What does it feel like to work at a company that\u2019s transforming the way Canadians, businesses, and governments interact digitally?<\/p>\n\n\n\n<p>Just ask the team here at Interac<em>.<\/em><\/p>\n\n\n\n<p>Interac, which has long been synonymous with facilitating secure payments in Canada, is making major progress on an increasingly important front: digital verification.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.interac.ca\/business\/our-solutions\/interac-verified\/\"><em>Interac<\/em> Verified<\/a> is our suite of verification and authentication solutions to help both businesses and consumers interact digitally, conveniently, and securely. This expansion of services underscores our commitment to developing and distributing innovative products that help Canadians verify and authenticate their data to get access to digital business and government services.<\/p>\n\n\n\n<p>A growing list of government agencies, financial services organizations, and private sector businesses offer these services as an option to their customers for verifying and authenticating their identities. In 2022 alone, the<em> Interac<\/em> Verified product suite was <a href=\"https:\/\/www.interac.ca\/content\/ideas\/interac-provides-canadians-with-secure-access-to-government-services-closing-in-on-100-million-transactions-for-the-year\/\">used in more than 368 million transactions<\/a>.<\/p>\n\n\n\n<p>That\u2019s just the beginning. <em>Interac<\/em> Verified has the potential to help enhance Canadians\u2019 digital experiences and give them choice on how they verify themselves, whether in person or digitally. Some potential examples in the future could include easier customer journeys when securing a mortgage, gaining access to medical records, or traveling.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-interac-is-rising-to-the-challenge-of-a-rapidly-changing-digital-economy\">Interac is rising to the challenge of a rapidly changing digital economy<\/h2>\n\n\n\n<p>How did Interac make the leap from a payments company to a leader in the verification space? It\u2019s in our DNA.<\/p>\n\n\n\n<p>More Canadians are interacting digitally online, but are feeling more skeptical and sensitive around their data remaining private. A recent survey from Interac <a href=\"https:\/\/www.interac.ca\/content\/news\/control-is-top-of-mind-for-canadians-when-it-comes-to-online-personal-information-according-to-new-data-privacy-week-poll\/\">found nearly 8 in 10 Canadians polled are worried about protecting their online privacy<\/a>.<\/p>\n\n\n\n<p>Interac is also one of <a href=\"https:\/\/www.interac.ca\/content\/news\/interac-recognized-as-the-most-trusted-financial-services-brand-in-canada-for-2023\/\">Canada\u2019s most trusted financial services brands<\/a>. Throughout our nearly forty-year history, we have facilitated the secure exchange of money between Canadians, businesses, governments and financial institutions. Now we\u2019re leaning on our expertise and the trust we\u2019ve cultivated with Canadians for our verification products.<\/p>\n\n\n\n<p>When Canadians are offered the option to verify and authenticate themselves with <em>Interac <\/em>Verified, they can feel good knowing they\u2019re dealing with a company that\u2019s been helping safeguard their personal data for decades.<\/p>\n\n\n\n<p>We have significant experience connecting various parties including banks, governments, merchants, and consumers, allowing Canadians to make payments and exchange money. Similarly, we\u2019ve assembled interoperable networks that facilitate the sharing of information among different participants securely and efficiently. As a result, Canadians can expect a common framework and the same standards, whether they\u2019re using <em>Interac<\/em> Verified to access business or government services.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"865\" data-src=\"https:\/\/www.interac.ca\/wp-content\/smush-webp\/2023\/11\/INT_Thought-Leadership_InnVer01-2-1024x865.png.webp\" alt=\"\" class=\"wp-image-146674 lazyload\" data-srcset=\"https:\/\/www.interac.ca\/wp-content\/smush-webp\/2023\/11\/INT_Thought-Leadership_InnVer01-2-1024x865.png.webp 1024w, https:\/\/www.interac.ca\/wp-content\/smush-webp\/2023\/11\/INT_Thought-Leadership_InnVer01-2-300x253.png.webp 300w, https:\/\/www.interac.ca\/wp-content\/smush-webp\/2023\/11\/INT_Thought-Leadership_InnVer01-2-768x649.png.webp 768w, https:\/\/www.interac.ca\/wp-content\/smush-webp\/2023\/11\/INT_Thought-Leadership_InnVer01-2-1536x1298.png.webp 1536w, https:\/\/www.interac.ca\/wp-content\/smush-webp\/2023\/11\/INT_Thought-Leadership_InnVer01-2-2048x1730.png.webp 2048w\" data-sizes=\"auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/865;\" data-original-sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Giles Sutherland, VP, Business Development for <\/em>Interac<em> Verified, Speaking at Sibos 2023<\/em><\/figcaption><\/figure>\n\n\n\n<p> <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-a-movement-that-s-bringing-major-benefits-to-canadians-and-to-businesses\">A movement that\u2019s bringing major benefits to Canadians and to businesses<\/h2>\n\n\n\n<p>But Interac isn\u2019t just taking its fintech expertise and brand trust to a new market, we\u2019re transforming the way Canadians, businesses, and governments interact online. &nbsp;<\/p>\n\n\n\n<p>For individuals, using <em>Interac<\/em> Verified solutions is a more secure and convenient way to authenticate their data than traditional modes of verification like having to appear somewhere in person and share a government-issued ID. With just a few clicks, Canadians can prove they are who they say they are from the comfort of their couches or from wherever they might be.<\/p>\n\n\n\n<p>We\u2019re also committed to giving consumers freedom of choice in whether they want to use physical or digital methods of verification and authentication.<\/p>\n\n\n\n<p>Take, for example, <em>Interac<\/em> document verification service. Let\u2019s say a customer wants to open a new bank account. If the bank offers <em>Interac <\/em>document verification as an option, the customer can simply take a picture of a government-issued photo ID, as well as a picture of themselves on their mobile phone. <em>Interac<\/em> document verification service will then verify that the two are a match using one-time facial biometric analysis. All of this can be done without a visit to the bank.<\/p>\n\n\n\n<p>Jim Balsillie, a transformative figure for the Canadian technology sector, shares another example in our <a href=\"https:\/\/www.interac.ca\/content\/ideas\/everyday-trust-on-innovation-and-economic-growth-with-debbie-gamble-and-jim-balsillie\/\"><em>Everyday Trust <\/em>series<\/a>: moving provinces. Currently, you have to waste time in multiple queues when moving from one province to another, as one province&#8217;s system does not recognize your identity from another province. A lot of this is solvable through digital verification, removing much of the hassle involved with moving provinces.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Everyday Trust: Trust Opportunities\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/rjt7l77lu2M?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p> <\/p>\n\n\n\n<p>The public and private sectors can benefit in a big way, too. <em>Interac <\/em>Verified can help organizations protect themselves and their customers from fraud, minimize errors by reducing the manual processing of documents, and streamline compliance\/KYC (Know Your Customer) work. Most importantly, organizations can give their customers peace of mind, whether they\u2019re accessing key tax information or signing up for a membership.<\/p>\n\n\n\n<p>A great example of this can be found in the healthcare industry. <a href=\"https:\/\/www.linkedin.com\/in\/ACoAAABr208Bti4hV2RhyraZsTSfVwlZaQZAtBI\">Debbie Gamble, ICD.D<\/a>, Chief Officer, Innovation Labs &amp; New Ventures and <a href=\"https:\/\/www.linkedin.com\/in\/ACoAAAATMmUBJ64Pz6Bpa8EYwlOfdAgov1gAgwE\">Zayna Khayat, Ph.D.<\/a>, Health Futurist at Deloitte Canada, have had multiple conversations about <a href=\"https:\/\/www.interac.ca\/content\/ideas\/everyday-trust-on-digital-health-with-debbie-gamble-and-zayna-khayat\/\">digital trust within healthcare<\/a>.<\/p>\n\n\n\n<p>\u201cWhen patient data is digitized rather than tabulated manually, it not only removes the friction for the patient (how many times should you have to write down your address and date of birth?), it also improves authentication so that healthcare providers will know they\u2019re engaging with the right person,\u201d said Zayna.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Everyday Trust: Verification &amp; Privacy in Digital Health\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/5pYwJdAz6xI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p> <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-helping-define-new-experiences-within-digital-verification\">Helping define new experiences within digital verification<\/h2>\n\n\n\n<p>With interactions increasingly moving online, Canadians are regularly being asked to digitally verify and authenticate their data, increasing the risk of identity fraud. The need for robust solutions that safeguard personal data is only growing stronger. In fact, <a href=\"https:\/\/www.interac.ca\/content\/ideas\/digital-verification-for-canadian-businesses-insights-from-decision-makers\/\">a recent Interac study found 45 per cent of Canadian businesses will pursue new digital verification methods in six to 12 months<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"559\" data-src=\"https:\/\/www.interac.ca\/wp-content\/smush-webp\/2023\/11\/INT_Thought-Leadership_InnVer02-1-1-1024x559.png.webp\" alt=\"\" class=\"wp-image-146676 lazyload\" data-srcset=\"https:\/\/www.interac.ca\/wp-content\/smush-webp\/2023\/11\/INT_Thought-Leadership_InnVer02-1-1-1024x559.png.webp 1024w, https:\/\/www.interac.ca\/wp-content\/smush-webp\/2023\/11\/INT_Thought-Leadership_InnVer02-1-1-300x164.png.webp 300w, https:\/\/www.interac.ca\/wp-content\/smush-webp\/2023\/11\/INT_Thought-Leadership_InnVer02-1-1-768x419.png.webp 768w, https:\/\/www.interac.ca\/wp-content\/smush-webp\/2023\/11\/INT_Thought-Leadership_InnVer02-1-1-1536x838.png.webp 1536w, https:\/\/www.interac.ca\/wp-content\/smush-webp\/2023\/11\/INT_Thought-Leadership_InnVer02-1-1-2048x1117.png.webp 2048w\" data-sizes=\"auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/559;\" data-original-sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Debbie Gamble, Chief Innovation &amp; New Ventures Officer, speaking at Elevate 2023<\/em><\/figcaption><\/figure>\n\n\n\n<p> <\/p>\n\n\n\n<p><em>Interac<\/em> Verified can be deployed in a wide range of sectors to help enhance convenience and security for more seamless digital interactions. Over time, the potential use cases for <em>Interac<\/em> Verified will continue to grow. Interac, and the people who work here, are ready to help set a new standard for digital verification \u2014 and improve the lives of Canadians along the way.<\/p>\n\n\n\n<p> <\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Interac recently conducted a survey of close to 300 Canadian business decision makers to offer guidance on leveraging digital verification.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-black-color has-luminous-vivid-amber-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/www.interac.ca\/content\/ideas\/digital-verification-for-canadian-businesses-insights-from-decision-makers\/\">Learn more and download the full report here.<\/a><\/div>\n<\/div>\n\n\n\n<p> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>What does it feel like to work at a company that\u2019s transforming the way Canadians, businesses, and governments interact digitally? Just ask the team here at Interac. Interac, which has long been synonymous with facilitating secure payments in Canada, is making major progress on an increasingly important front: digital verification. Interac Verified is our suite&hellip;<\/p>\n","protected":false},"author":28,"featured_media":145984,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"content-tags":[952,788,294],"content-category":[189],"spokespeople":[],"in_the_know_post_format":[169],"class_list":["post-145881","content","type-content","status-publish","format-standard","has-post-thumbnail","hentry","content-tags-enterprise-and-government","content-tags-interac-verified","content-tags-trends","content-category-business","in_the_know_post_format-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Verification Solutions: The Next Wave of Innovation at Interac<\/title>\n<meta name=\"description\" content=\"The team at Interac is helping set a new standard for verification. 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