The points below are built around tried-and-true ways to connect with customers and help you get your stand, stall or booth running smoothly at your local craft fairs and farmers\u2019 markets \u2014 so you can build a happy clientele while selling your way to success.<\/p>\n\n\n\n <\/p>\n\n\n\n Purchases are the most basic part of your business \u2014 no sales, no stand! \u2014 so you\u2019ve got to nail this part. Make buying from you as easy and seamless as possible. <\/p>\n\n\n\n In fact, it\u2019s never been more important to focus on making shopping a seamless experience for your customers. In recent years we\u2019ve seen a shift in Canadians\u2019 shopping habits \u2014 including their rising demand for more frictionless omnichannel experiences. Canadians have been shifting away from cash for years, and at this point, many people aren\u2019t in the habit of carrying it around anymore. We\u2019re starting to see this behaviour shift away from cards as well through the steady increase in mobile payments<\/a>.<\/p>\n\n\n\n The best way for small businesses to take payments is to offer multiple ways to pay, which is what customers expect. If not, you may miss out on sales from customers who don\u2019t carry cash or who only have a contactless or mobile payment. And these abandoned sales could cost you.<\/p>\n\n\n\n As Nader Henin, Head, Innovation at Interac said, \u201cIf merchants count on one payment method, that may result in them losing a transaction. And the cost of losing transactions is much higher, by far, than adopting multiple payment choices.\u201d<\/p>\n\n\n\n Interac<\/em> payment solutions make it easy for customers to transact with you, so you can focus on selling, while keeping your lineups moving smoothly. This will allow you to effectively track sales and potentially cut down on customer wait times with fast payment methods.<\/p>\n\n\n\n One convenient way for you to get paid quickly is by accepting Interac <\/em>e-Transfer at your stand or booth (did you know, according to a recent Statistics Canada survey, 50 per cent of businesses accept Interac <\/em>e-Transfer as a form of payment?<\/a>). This means that you won\u2019t lose out on sales from customers who don\u2019t carry cash or their wallets with them. Interac <\/em>e-Transfer allows you to receive money<\/a> from customers safely and quickly, just like you already do with friends and family.<\/p>\n\n\n\n (Tip: Set up Interac <\/em>e-Transfer Autodeposit<\/a> so when a payment is made, funds are deposited quickly* and securely without the need to take time to coordinate a security question and answer \u2014 meaning the transaction happens faster.)<\/p>\n\n\n\n * Funds are deposited after a routine fraud check by your financial institution.<\/em><\/p>\n\n\n\n No cash? No problem<\/strong><\/strong><\/p>\n\n\n\n Accepting mobile or card-based payments is possible when you\u2019re on the go \u2013 no bulky terminal required. Accepting contactless payments on an eligible mobile device<\/a> is a cost-effective way for you to accept Interac Debit, no matter what size your business is. And with Tap to Pay on iPhone and Tap to Pay on Android, businesses of all sizes can accept all types of in-person contactless payments, including Interac Debit. No additional hardware needed. Another way to help reduce dreaded sale abandonment at your booth.<\/p>\n\n\n\n <\/p>\n\n\n\n![\"\"](\"https:\/\/www.interac.ca\/wp-content\/smush-webp\/2023\/10\/5AD045E7-FF20-4729-9A87-509F132C94DA-694x1024.png.webp\")
<\/figure>\n\n\n\n1) Make your sales seamless by allowing multiple ways to pay<\/h3>\n\n\n\n