{"id":108439,"date":"2023-02-28T09:00:00","date_gmt":"2023-02-28T14:00:00","guid":{"rendered":"https:\/\/interac1.wpengine.com\/?post_type=content&p=108439"},"modified":"2025-09-18T13:26:49","modified_gmt":"2025-09-18T17:26:49","slug":"building-trust-with-canadians","status":"publish","type":"content","link":"https:\/\/www.interac.ca\/en\/content\/life\/building-trust-with-canadians\/","title":{"rendered":"Building trust with Canadians"},"content":{"rendered":"\n

Explore Connecting Canadians to the Digital Economy<\/a><\/em>, the 2022 Interac Corporate Year in Review.<\/p>\n\n\n\n

Trust is central to who we are at Interac. It\u2019s been core to our 35+-year history and will be even more important as we innovate for the future. As a leader in Canadian fintech helping to develop the future of money and verification in Canada, we adhere to world-class security and innovation. Our privacy, fraud mitigation, governance, and verification and authentication solutions help keep Canadians safe while transacting, and our collaborative work with financial institutions, government and regulators keep our security and privacy strategies one step ahead.<\/p>\n\n\n\n

As one of Canada\u2019s most trusted brands<\/a>, Interac prioritizes consumer education and engagement that help Canadians stay in control of their money and data. We do this through year-long education programming, targeted fraud prevention awareness campaigns and continued collaboration with the Canadian Anti-Fraud Centre, Canadian Bankers\u2019 Association, the Competition Bureau and law enforcement to educate Canadians about fraud prevention. In 2022, we continued to educate consumers, as well as our employees, about how they can protect themselves in a digital world, providing awareness of new and ongoing scams including phishing and social engineering techniques. Our annual national fraud prevention awareness campaign revealed Canadians are feeling worn down by the burden of fraud and are unsure of how to protect themselves<\/a>. Based on our survey data, almost half of Canadians believe their information is more at risk now than before the pandemic. Those findings help inform our fraud education programming throughout the year to arm Canadian consumers and businesses with the tools they need to be the first line of defence against increasingly sophisticated fraudsters.<\/p>\n\n\n\n

The Interac InLife brand platform<\/a>, launched in 2021, is rooted in the idea that being in control of your money isn\u2019t about having more of it, but rather doing more with what you have. That is what inspires us to build products that are simple, instant and secure to help Canadians live simpler, more joyful and less stressful lives. We focused on continuing to maintain and strengthen our brand trust in 2022 by finding unique ways to connect and engage with Canadians. That included commissioning research to gain consumer insights into changing shopping demands and preferences \u2013 whether that\u2019s learning about the role of payment methods in shifting transit habits<\/a>, common issues threatening financial confidence of Canadians<\/a>, or the financial pressures faced by Canadians<\/a>. Based on findings that 86 per cent of Canadians find their money isn\u2019t going as far as it used to, we launched Sound Shopping<\/a>, a new music track that provides a balanced backdrop to the shopping experience, intended to promote mindful spending at a time of financial anxiety. <\/p>\n","protected":false},"excerpt":{"rendered":"

Explore Connecting Canadians to the Digital Economy, the 2022 Interac Corporate Year in Review. Trust is central to who we are at Interac. It\u2019s been core to our 35+-year history and will be even more important as we innovate for the future. As a leader in Canadian fintech helping to develop the future of money…<\/p>\n","protected":false},"author":8,"featured_media":108497,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"content-tags":[788,283,294],"content-category":[192],"spokespeople":[],"in_the_know_post_format":[169],"class_list":["post-108439","content","type-content","status-publish","format-standard","has-post-thumbnail","hentry","content-tags-interac-verified","content-tags-payments","content-tags-trends","content-category-life","in_the_know_post_format-article"],"acf":[],"yoast_head":"\nBuilding trust with Canadians - Interac<\/title>\n<meta name=\"description\" content=\"Discover how Interac fosters trust with Canadians through secure technology, transparency, and a commitment to responsible innovation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.interac.ca\/en\/content\/life\/building-trust-with-canadians\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Building trust with Canadians\" \/>\n<meta property=\"og:description\" content=\"Explore Connecting Canadians to the Digital Economy, the 2022 Interac Corporate Year in Review. 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